5 Reasons Why Social Media Is Important For SEO

What does social media have to relate to SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is a fast expanding marketing channel that many companies have only just begun to take advantage of over the last couple of years, yet it's very important to leverage when you're investing efforts in search engine optimization. While the benefits of using social media might not be immediately apparent, they are crucial for SEO aid. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for some years now. Social engagements occur the time when people share, like, comment or share a tweet about content. Content with more social engagements is likely to have more social signals. Search engines analyze these social signals, and use them as an index of quality when ranking the content. This allows search engines to identify what content people consider to be most valuable and also what they consider to be good quality. If a piece of content is receiving lots of social engagement the content can be classified.

2) Link Building
It's been a long moment when you could simply get hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to build links the old-fashioned way: شراء مشتركين يوتيوب write quality content that is relevant. What is the best way to reach websites which are willing to hyperlink to your site, if asking them directly would be thought to be "unnatural"? Social media is the way to go. Social media lets you post your content and share it with people who are willing to link to it, when it's worthy of linking to. People who spread your content among others, increasing your influence.

3.) The amplifying of content
The quality of your content is, شراء مشتركين يوتيوب it's unlikely to be popular unless you amplify it. Sure, email marketing can be an effective way to boost content, but it will only reach those in your marketing database. It is possible to reach new audiences via social media. If you send your content out to your followers, they will share it with their own followers in the event that they find it helpful. These people will then be able to share your content with their followers, which will increase your reach. In return, you gain an abundance of relevant traffic such as inbound links, social signals and brand awareness These are all used by search engines to determine content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Aside from amplifying your content social media also aids in build brand awareness. Google refers to this as co-citation. These co-citations are built by using social media to boost Google's trust and help with brand-name searches.

5) Social Indexing
Since search engines are able to index social media sites and display them on search results pages. This allows your brand to be displayed in search results for specific queries that aren't only restricted to your business's website. It gets even better. Tweets that were individual from Twitter could be indexed and were displayed in the search results. This allowed your content to be more prominent in search. It was only for a short time, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.