Five Reasons Why Social Media Is Essential For SEO

What do social media platforms have to offer SEO? At MWI we hear this a lot from potential and current clients. Social media is a fast expanding marketing channel that many companies have only started using in the past few years, however it's very important to leverage when you're investing efforts in search engine optimization. While the benefits of social media might not be immediately apparent, they are crucial for SEO help. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major شراء متابعين تيك توك search engines have been using online dialogue in their ranking algorithms for a long period of time. If people tweet, share, like or comment on an article, this is called a social engagement. Content that has the highest number of social engagements will have more social signals. Search engines evaluate these signals from social media, and use it as an index of quality when ranking content. It's a way to determine what content is popular with users in comparison to what their algorithm determines to be of good quality. Content can be immediately indexed if it's receiving a lot of social interaction.

2.) Link Building
It's long gone of going out and soliciting websites to add links to your site. Google's Panda/Penguin algorithms have forced SEOs to build links in using the old method: make good quality content that is pertinent. But how do you reach websites willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is your solution. Social media lets you post your content and share it with appropriate audiences that are willing to link to your content, when it's worthy of linking to. They will also be able to share your content with their network which increases the power of your content.

3.) Amplification of content
It doesn't matter how good your content is, it's not going to gain traction in the absence of amplifying it. Sure, email marketing is an excellent method to amplify the content, but it'll only reach those in your marketing database. You can reach new audiences via social media. If you share your content with your followers, they will spread it to their own followings when they find it useful. This will cause them to share it with their following and increase your reach. You'll also get relevant traffic as well as inbound linking as well as social signals and brand awareness, all of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can inform search engines an awful lot about the overall quality of your website and how much it is believed to be in its ranking algorithms. Aside from amplifying your content Social media can also create brand awareness. Google calls this co-citation. The creation of these co-citations via social media can boost Google's trust in your company website as well as helping by bringing in search queries that are branded.

5) Social Indexing
Since search engines are able to index social media sites these profiles are now showing in search results pages. This enables your brand to show up in search results that include branded search queries on more than only your website. This is even more effective. Individual Tweets from Twitter were at one time indexed and displayed in search results as well - enabling another way to get your content noticed in search. It was temporary, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.