Five Reasons Why Social Media Is Important For SEO

What does social media have to in relation to SEO? At MWI we hear lots of questions from our current and prospective clients. While social media has become an increasing channel for marketing in recent years, most firms haven't yet begun to take advantage of it. This is particularly important for شراء لايكات فيسبوك companies that are investing in SEO. The creation and management of social media accounts are essential to aid in SEO efforts, even though the benefits of social media aren't always apparent. There are many reasons to think about social media as part of your online strategy There are five main reasons it's important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some time now. Social engagement occurs when people like, comment on, share or tweet about content. The more social engagements a piece of content has, the more social signals you send to your site. These social signals are used by search engines to determine the quality of content. It's a way to determine the content that people consider useful and what their algorithm determines to be top-quality. If something receives lots of social interaction, it can be instantly indexed.

2.) Link Building
The days of asking for websites to add links to your site. Since the introduction of Google's Panda and Penguin algorithm SEOs must build links the old fashioned way to create quality content that is link-worthy. How do you get in touch with sites who are willing to link to your site if they are not directly approached as an "unnatural" link building practice? Social media is your answer. Social media allows you to share your content with people who are willing to link to your content, should it be worth linking to. Those people will also share your content with their network and increase the reach of your content.

3.) The amplifying of content
You can write all the high quality content you want, but it won't gain an enormous amount of attention without amplification. Email marketing is a great way of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. Social media can help you connect with new audiences through your content. When you share your content, your following will also connect with their friends in the event that they find it helpful. They will then also share it with their friends and increase your reach. In return, you earn lots of relevant traffic and inbound links, as well as social signals and brand awareness All of these are used by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it must be when they rank it in their algorithms. Social media helps to build brand recognition and boosts the visibility of your content. Google calls this co-citation. Building these co-citations through social media can boost Google's trust in your company web page and also assist with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media accounts since a while so they can now appear in results pages for search engines. This lets your brand appear in search results for branded search queries that are not limited to just your company website. But there's more than that. Tweets that were individual from Twitter were once searchable and displayed in the search results. This allowed your content to be ranked higher in search. It was only for a short time, however, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for شراء لايكات فيسبوك getting your content ranked.