5 Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. While social media has been an increasing channel for marketing in recent years, most firms haven't yet begun to benefit from it. This is especially important if you are investing in SEO. Creating and managing social media accounts is important to assist in SEO efforts, although the benefits are not immediately obvious. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some time now. If people tweet, share, like or comment on a piece of content it is referred to as a social engagement. The more social interactions a piece of content receives, alexa ترتيب المواقع the more social signals it will bring to your site. Search engines look at these social signals, and then use them as an indicator of quality when ranking the content. This allows search engines to know what content people consider to be most valuable and also what they consider to be as high-quality. The content you've created can also be indexed instantly when it's getting a lot of social interaction.

2.) Link Building
It is long past the time when you could make a request for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithms SEOs have to build links by hand to create quality content that is linked-worthy. But how do you reach sites that would be willing to link to your content if they are not directly approached as an "unnatural" practice for building links? Social media is your answer. Social media can help you expose your content to of relevant audiences that may be convinced to link to it when it's worthy of linking to. People who share your content with their network which increases the power of your content.

3.) Amplification of content
No matter how top-quality your content is, it won't achieve much success in the absence of amplifying it. Email marketing is an excellent method to amplify content, but it can only reach people within your database of marketing. Social media allows you to expand your reach with your content. If you share your content with your followers, they'll also share it with their personal followers If they are satisfied with the content. Then those people will spread the word to their networks which will increase the reach of your content. In return, you gain an abundance of relevant traffic such as inbound links, branding awareness and social signals All of which are used by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand reputation and image to assess the credibility of your website and how reliable it ought to be in their ranking algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. Google calls this co-citation. These co-citations are built through social media to improve Google's trust as well as aid with the search engine's branded searches.

5) Social Indexing
Since search engines are able to index social media websites and display them in search results pages. This allows your brand to be displayed in search results for brand-related queries, which aren't limited to your company website. It gets even better. Individual tweets on Twitter were initially indexed and included in search results as well providing another method for your content to rank in the search results. That was only temporary for a couple of months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.