Five Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI we hear this a lot from potential and current clients. While social media has been an increasingly popular channel for marketing in recent years, most companies haven't yet begun to benefit from it. This is especially true when you're investing in search engine optimization. While the benefits of using social media may not seem immediately obvious, they are essential for SEO support. From the myriad of reasons you should think about the use of social media in your online strategy There are five main reasons it's important to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for a long time. When people share content via Twitter, Facebook or comment on the content it is referred to as a social engagement. Content with more social engagements will have more social signals. Social signals are utilized by search engines to rank content. It's a way to measure what content people find useful over what their automated algorithm determines to be of good quality. If an article has a high amount of social shares the content can be identified.

2.) Link Building
It is long past the moment when you could simply solicit hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to build links in using the old method: make quality content that is relevant. How do you reach websites which are willing to hyperlink to your website, even if asking them directly would be thought to be "unnatural"? Social media is your solution. Social media lets you share your content with relevant audiences who may be willing to link to your content, in the event that it's worth linking to. These people may also be able to share your content with their networks, further increasing the influence of your content.

3.) The amplifying of content
You could create any top-quality content you like however, it will not get an enormous amount of attention without amplification. Marketing via email can be an effective method to increase the reach of your the content you create, but it won't reach people in your marketing list. The possibility of reaching new audiences is through social media. If you share your content, your following will be able to share it with their followers if they find it useful. They will then be able to share it with their followers to increase your reach. In return, you will gain many relevant visitors including inbound links, social signals and brand awareness All of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and alexa ترتيب المواقع brand identity can tell search engines a lot about the quality of your website and alexa ترتيب المواقع how much it should be believed to be in its ranking algorithms. Social media aids in building brand awareness and amplifies the content you publish. This is what Google calls co-citation. Building these co-citations using social media can help increase the trust Google has in your website , and will also help with branded search queries.

5.) Social Indexing
Search engines have been indexing social media accounts since a while so they can now show up in search result pages. This enables your brand to appear on search results when you type in branded search queries , which is more than only your website. It's more than that. Tweets on their own from Twitter could be indexed and included in the search results. This allowed your content to be more prominent in search. It was only temporary for a couple of months before Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.