5 Reasons Why Social Media Is Essential For SEO

What do social media have to relate to SEO? At MWI we hear these questions frequently from our current and prospective clients. While social media has become a growing channel for marketing in recent years, most firms haven't yet begun to profit from it. This is particularly important when you're investing in search engine optimization. While the advantages of social media may not seem immediately apparent, they are essential for SEO aid. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some time now. When people share content via Twitter, Facebook, comment or share the content, this is called a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you can build for your website. These social signals are used by search engines to rank the content. It's a way to measure the content that people consider useful in comparison to what their algorithm decides is of high quality. If something receives a lot of engagement on social media the content can be indexed.

2) Link Building
It's past the time when you could go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to link build the old-fashioned way: write high-quality content that is relevant. How can you get your content to websites which are willing to hyperlink to your content, if they are thought to be "unnatural"? Social media is the answer. Social media allows you to expose your content to people who are willing to link to it if it is worth linking to. They will also be able to share your content with their network which will increase the impact of your content.

3) Amplification of content
You can create all the good-quality content that you wish to however, it will not get much traction without amplification. Email marketing is a great way to amplify content, but it will only reach those in your marketing database. Social media allows you to connect with new audiences through your content. If you share your content with your followers, they will share it with their own followers in the event that they find it helpful. These people will then be able to share your content with their followers, شراء مشتركين يوتيوب which will increase your reach. In return, you gain a lot of relevant traffic such as inbound links, social signals , and brand awareness All of which are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your website and how much it should be believed to be in its ranking algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. This is what Google refers to as co-citation. Making these co-citations with social media will help improve the trust Google has in your site, as well as aiding by using branded search terms.

5) Social Indexing
Since search engines are able to index social media profiles these profiles are now showing on search results pages. This allows your brand to appear in search results for brand-related queries, which aren't only restricted to your business's website. But it gets even better than that. Individual tweets on Twitter were once indexed and shown in search results, too - enabling another way to ensure your content's ranking in search. However, it was only temporary the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.