Five Reasons Why Social Media Is Essential For SEO

What the heck does social media have to have to do with SEO? MWI receives the information frequently from prospective and current clients. Social media is a fast growing marketing channel that most businesses have only recently begun to take advantage of over the last few years. However, it's vital to take advantage of it in particular if you're putting resources into search engine optimization. Creating and managing social media accounts are extremely crucial to support SEO initiatives, but their benefits aren't immediately evident. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some period of time. When people share content via Twitter, Facebook, comment or share the content that is known as a social engagement. Content that has the highest number of social engagements will be able to show more social signals. Search engines measure these signals from social media, and consider it an indicator of quality when ranking content. It's a method of determining the quality of content that people are able to use over what their algorithm determines to be top-quality. If something receives a lot of engagement on social media the content can be classified.

2.) Link Building
There are no more days of going out and soliciting websites to add links to yours. With the advent of Google's Panda and Penguin algorithms SEOs must do link building the old fashioned way to create quality content that is link-worthy. What is the best way to reach websites that will link to your content, when they are thought to be "unnatural"? Social media is the solution. Social media allows you to put your content in front of relevant audiences that may be influenced to link to it in the event that it is worthy of linking to. They will also be able to share your content with their networks which will increase the impact of your content.

3) The amplifying of content
The quality of the content you publish, it's unlikely to get much traction without amplification. Email marketing is an excellent way to increase the reach of your content, but it can only reach the people in your marketing database. The possibility of reaching new audiences is through social media. Once you share your content, the people who follow you will connect with their friends should they find it valuable. These people will then be able to share it with their followers, further increasing your reach. In addition, you'll gain relevant traffic and inbound links social signals, زيادة متابعين تويتر inbound linking, and brand awareness All of which are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can inform search engines a lot about the quality of your site's content and how much it should be trusted in its ranking algorithms. Aside from amplifying your content social media can also help build brand awareness. Google calls this co-citation. Building these co-citations through social media will help improve Google's trust and confidence in your website as well as helping with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media accounts for a few years now which means that they appear in search result pages. This allows your brand to be listed in search results on search queries that are branded and not exclusive to your site. This is even more effective. Individual tweets from Twitter were initially indexed and included in search results, too providing another method to ensure your content's ranking in search. The program was only temporary, however it was a short-term solution, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.