5 Reasons Why Social Media Is Important For SEO

What can social media have to offer SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has been an increasing channel for marketing in recent times, many companies have not yet started to make use of it. This is especially important if you are investing in SEO. While the benefits of social media may not seem immediately obvious, they are essential for SEO support. Of the many reasons why you should consider social media as a part of your online strategy, here are 5 reasons it's important to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and شراء متابعين تيك توك other search engines use online conversations as part of their ranking algorithms. If people tweet, share, like or comment on an article that is known as a social engagement. The more social engagements a piece of content has, the more social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of content. It's a way of evaluating the content that people consider useful over what their algorithm decides is good quality. Content can also be indexed instantly when it's getting a lot of engagement on social media.

2.) Link Building
There are no more days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to build links in the traditional way: create good quality content that is pertinent. How do you get in touch with websites that are willing to link to your site if asking them directly is thought to be an "unnatural" link building method? Social media is the answer. Social media lets you post your content and share it with appropriate audiences that are willing to link to it, if it is worth linking to. These people may also share your content with their network and increase the reach of your content.

3) The amplifying of content
It doesn't matter how good your content is, it won't get much traction unless you amplify it. Email marketing is great method to boost content , but it can only get to those on your list of marketing contacts. Social media allows you to expand your reach with your content. If you share your content, your followers will spread it to their networks if they find it useful. This will cause them to be able to share it with their followers which will increase the reach of your content. You'll also get relevant traffic, inbound linking, social signals, and brand recognition, all of which are used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can inform search engines many things about the quality of your site's content and how much it is believed to be in its ranking algorithms. Social media helps to build brand awareness and amplifies the content you publish. This is what Google refers to as co-citation. Building these co-citations using social media can help increase Google's trust and confidence in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Since the search engines are able to index social media websites which means they show as search results. This allows your business to be displayed in search results for branded queries that are not exclusive to your site. This is even more effective. Individual tweets from Twitter were once indexed and shown in search results, too - enabling another way for your content to rank in the search results. The service was temporary for a few months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.