Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to relate to SEO? MWI gets this kind of information frequently from current and prospective clients. Social media is rapidly expanding marketing channel that many companies have only started taking advantage of in the last few years, however it's crucial to make use of when you're investing resources into SEO. Creating and managing social media accounts are extremely essential to aid in SEO efforts, though the benefits are not immediately evident. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long time now. Whenever people tweet, like or comment on an article, this is called a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. These social signals are used by search engines to determine the quality of the content. It's a method of determining what content people find useful in comparison to what their algorithm determines to be of high quality. If an article has a high amount of social engagement, it can be instantly indexable.

2.) Link Building
Long gone are the days of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to link build the traditional way: create quality content that is relevant. How do you reach out to websites which are willing to hyperlink to your content, when they are thought to be "unnatural"? Social media can help. Social media allows you to share your content with appropriate audiences that are willing to share it with others, in the event that it's worth linking to. People who spread your content among others and increase your reach.

3) Content amplification
You can create all the excellent content you'd like to however, it will not get an enormous amount of attention without amplification. Marketing via email can be great method to boost the content you create, but it won't get to those on your marketing list. You can also reach new audiences via social media. When you share your content, your following will also connect with their friends should they find it valuable. These people will then share your content with their followers, which will increase your reach. As a result, you get a lot of relevant traffic such as inbound links, branding awareness and social signals These are all used by search engines to determine content quality.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand image and recognition can tell search engines an awful lot about the overall quality of your website as well as how much it should be trusted in its ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. This is what Google calls a co-citation. These co-citations are built via social media in order to increase Google's credibility and شراء متابعين تويتر aid in brand-name searches.

5.) Social Indexing
Search engines have been indexing social media accounts since a while so they can now appear on the search results pages. This lets your brand be displayed in search results that include branded search queries on more than just your own website. But there's more than that. Individual tweets from Twitter were once indexable and displayed in search results. This allowed your content to rank higher on the results of a search. It was temporary, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.