5 Reasons Why Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a fast expanding channel of marketing that many companies have only just begun to take advantage of over the last couple of years, yet it's vital to take advantage of it particularly if you're investing funds into SEO. Setting up and managing social media accounts are important to assist in SEO efforts, although the benefits may not be immediately obvious. From the myriad of reasons why you should consider social media as part of your online strategy, here are 5 advantages of it for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for a long period of time. A social engagement is when people like, comment or share tweets on a piece of content. The more social engagements a piece of content gets, the greater social signals you build to your website. Search engines analyze these social signals, and consider it an element of quality when evaluating the content. This allows search engines to decide the content that people are most interested in and what their algorithms consider top-quality. The content you've created can be immediately indexed when it's getting a lot of social interaction.

2) Link Building
It is long past the time when you could solicit hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to build links the old-fashioned way: write top-quality content that's relevant. How can you get your content to websites which are willing to hyperlink to your site, if asking them directly would be considered "unnatural"? Social media is the answer. Social media lets you put your content in front of relevant audiences that may be influenced to link to it when it's worthy of linking to. These users will then spread your content among others and increase your reach.

3) The amplifying of content
You can write all the good-quality content that you wish to however, it will not get much traction without amplification. Email marketing can be great method to boost the content you create, but it won't reach those in your list of marketing contacts. You can also reach new audiences through social media. Once you share your content, your following will also be able to share it with their followers when they are satisfied with the content. They will then also share it with their friends and increase your reach. In addition, you'll gain relevant traffic as well as inbound linking social signals, as well as brand recognition These can be utilized by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand recognition and brand identity can inform search engines many things about the quality of your website as well as how much it should be believed to be in its ranking algorithms. Social media aids in building brand alexa ترتيب المواقع awareness and amplifies your content. Google refers to this as co-citation. Making these co-citations with social media will help improve Google's trust in your company website as well as helping with branded search queries.

5.) Social Indexing
Since the search engines are able to index social media profiles which means they show in search results pages. This lets your company's brand alexa ترتيب المواقع appear in search results for branded queries that are not restricted to your website. But it gets even better than that. Individual Tweets from Twitter were initially indexed and included in search results, too providing another method to get your content noticed in search. However, it was only temporary the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.