5 Reasons Why Social Media Is Essential For SEO

What do social media have to relate to SEO? At MWI, we get lots of questions from our potential and current clients. Although social media has been an increasing marketing channel in recent times, many companies haven't yet begun to take advantage of the potential of it. This is especially true when you're investing in SEO. The creation and management of social media accounts is crucial to support SEO efforts, even though the benefits are not immediately evident. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. Social engagements occur when people comment, like or share a tweet on a piece of content. The more social engagements a piece of content receives, the more social signals you can build for your website. These social signals are used by search engines to determine the quality of content. It's a way to measure the quality of content that people are able to use over what their algorithm determines to be of good quality. A piece of content can also be indexed instantly when it's getting a lot of social engagement.

2.) Link Building
Long gone are the days of soliciting websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to build links in the traditional way: create high-quality content that is relevant. How do you get in touch with websites willing to link to your content if asking them directly is considered an "unnatural" link building practice? Social media is your solution. Social media lets you share your content with relevant audiences who may be willing to link to it when it's worthy of linking to. People who share your content with their friends which will increase the impact of your content.

3.) Content Amplification
It doesn't matter how good your content is, it's unlikely to be popular without amplification. Marketing via email can be a great way of amplifying the content you create, but it won't reach people in your marketing list. Social media can help you increase the reach of your content. If you publish your content to your followers, they will be sure to share it with their own followings if they find it helpful. Then those people will share it with their following which will increase the reach of your content. In return, you will gain an abundance of relevant traffic such as inbound links, social signals , and brand awareness These are all used by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can tell search engines much about the credibility of your site's content and how much it should be respected in their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. This is what Google calls co-citation. Building these co-citations using social media can help increase Google's trust and confidence in your website , and will also help with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media profiles for شراء لايكات فيسبوك a number of years now so they can now appear in search result pages. This enables your brand to be displayed in search results that include branded search queries that are not limited to just your own website. But it gets even better than that. Individual tweets from Twitter were once indexable and were displayed in the search results. This allowed your site to be more prominent in the search results. However, it was only temporary, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.