5 Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear this a lot from current and prospective clients. While social media has been an increasing marketing channel in recent years, most companies have not yet started to benefit from the potential of it. This is particularly important to consider if you're planning to invest in search engine optimization. Making and managing social media accounts are extremely important to assist in SEO efforts, though the benefits of social media aren't always apparent. Here are five benefits of social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long period of time. Social engagements occur the time when people share, like, comment or share a tweet about an article. Content that has more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of content. This allows search engines to decide the content that people are most interested in and what algorithm they believe to be as high-quality. If something is receiving lots of engagement on social media It can be quickly identified.

2) Link Building
Long gone are the days of soliciting websites to link to yours. With the advent of Google's Panda and Penguin algorithm SEOs have to do link building using the old-fashioned method to create quality content that is link-worthy. How do you get in touch with sites that would be willing to link to your content , if you ask them directly, which is an "unnatural" link building practice? Social media is the solution. Social media can help you put your content in front of people who are interested and could be convinced to link to it in the event that it is worthy of linking to. These users will then spread your content among others and boost your authority.

3.) Content Amplification
You can make all the excellent content you'd like to however, it will not get an enormous amount of attention without amplification. Email marketing is an excellent method of amplifying content , but it can only reach people in your list of marketing contacts. Social media lets you connect with new audiences through your content. Once you share your content, those who follow you will share it with their following in the event that they find it helpful. The people who share it will be able to share your content with their followers, increasing your reach. In return, you earn many relevant visitors and inbound links, شراء متابعين تويتر as well as social signals , and brand awareness All of these are utilized by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Social media is a great way to increase brand awareness and amplifies your content. Google refers to this as co-citation. The creation of these co-citations via social media can improve Google's trust and confidence in your web page and also assist by bringing in search queries that are branded.

5) Social Indexing
Since search engines are able to index social media websites which means they show up in search results pages. This lets your company's brand be displayed in search results for branded queries that are not only restricted to your business's website. It's even better. Tweets on their own from Twitter were once searchable and included in search results. This allowed your content to be ranked higher in the search results. It was temporary, however, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.