5 Reasons Why Social Media Is Essential For SEO

What do social media platforms provide in terms of SEO? MWI gets this information a lot from prospective and current clients. While social media has become a growing channel for marketing over the last few years, many companies have not yet started to take advantage of it. This is particularly important if you are investing in search engine optimization. Creating and managing social media accounts is crucial to support SEO efforts, though the benefits may not be immediately obvious. Of the many reasons you should think about the use of social media in your overall strategy to be online, here are 5 reasons it's important for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. When people tweet, like or comment on an article it is referred to as a social engagement. The more social interactions a piece of content is able to get, the more social signals you send to your website. These social signals are used by search engines to rank the content. It's a method of determining the content that people consider useful in comparison to what their algorithm decides is of good quality. The content you've created can be quickly indexed if it's receiving a lot of engagement on social media.

2) Link Building
There are no more days of soliciting websites to add links to your site. In the wake of Google's Panda and Penguin algorithms SEOs have to build links by hand and create content of high-quality which is relevant to linking. How do you reach websites that will link to your site, if they are considered "unnatural"? Social media is your answer. Social media can help you place your content in front of people who are interested and could be influenced to link to it should it be worthy of linking to. They will also promote your content to their network and increase the reach of your content.

3) The amplifying of content
You could create any high quality content you want however, it will not get much traction without amplification. Yes, email marketing is an excellent way to increase the reach of your content, alexa ترتيب المواقع but it can only reach the people in your database of marketing. You can also reach new audiences through social media. If you send your content out to your followers, they'll spread it to their own followers if they find it helpful. They will also share your content with their followers, thereby increasing your reach. In return, you earn many relevant visitors, inbound links, brand recognition and social signals - all of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines can use brand reputation and image to assess the quality of your site and how reliable it ought to be when they rank it in their algorithms. Social media can help build brand recognition and boosts the visibility of your content. Google refers to this as co-citation. Making these co-citations with social media will help improve Google's trust in your company site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing the social media pages since a while so they can now show up in search result pages. This lets your company's brand be displayed in search results for branded queries that are not only restricted to your business's website. It's more than that. Individual tweets on Twitter were once indexed and shown in search results, too providing another method for your website to be ranked in search. The service was temporary for a couple of months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.