5 Reasons Why Social Media Is Important For SEO

What does social media have to have to do with SEO? MWI receives the information frequently from both current and potential clients. Social media is rapidly expanding channel of marketing that many companies have only started taking advantage of in the last couple of years, yet it's crucial to make use of in particular if you're putting resources into SEO. While the advantages of social media may not be immediately apparent, they're crucial for SEO aid. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some years now. If people tweet, share, like, comment or share the content they like that is known as a social engagement. The more social interactions a piece of content is able to get, the more social signals it will bring to your site. Search engines analyze these social signals and use them as an indicator of quality when ranking content. This allows search engines to decide what people find most useful and what their algorithms consider top-quality. If something has a high amount of social engagement the content can be indexed.

2) Link Building
Long gone are the days of going out and asking for websites to link to your site. With the advent of Google's Panda and Penguin algorithm SEOs are now forced to do link building using the old-fashioned method by creating high-quality content that is link-worthy. What is the best way to reach websites which are willing to hyperlink to your website, even if asking them directly would be considered "unnatural"? Social media is the solution. Social media allows you to expose your content to of relevant audiences that may be in a position to influence them to link to your content when it's worthy of linking to. These people may also be able to share your content with their network and increase the reach of your content.

3) Content Amplification
It doesn't matter how good the content you publish, alexa ترتيب المواقع (socialwb.com) it will not achieve much success without amplification. Marketing via email is an effective method to increase the reach of your the content you create, but it won't reach people in your list of marketing contacts. Social media lets you increase the reach of your content. If you send your content out to your followers, they'll also share it with their personal followers when they find it useful. These people will then be able to share your content with their followers, thereby increasing your reach. In return, you will gain a lot of relevant traffic and inbound links, as well as social signals , and brand awareness These are all used by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media aids in building brand awareness and increases the quality of the content you publish. This is what Google calls a co-citation. These co-citations can be developed via social media in order to increase Google's credibility and aid in brand-name searches.

5) Social Indexing
Since the search engines are able to index social media websites, they are now showing in search results pages. This allows your business to be displayed in search results for branded queries that are not exclusive to your site. But there's more than that. Individual Tweets from Twitter were once indexed and shown in search results too giving another opportunity to ensure your content's ranking in the search results. It was temporary, however, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.