5 Reasons Why Social Media Is Important For SEO

What does social media have to have to do with SEO? MWI receives the information frequently from current and prospective clients. Social media is rapidly expanding marketing channel that many companies have only started to take advantage of over the past couple of years, yet it's vital to take advantage of it when you're investing funds into SEO. While the advantages of social media are not immediately obvious, they are crucial for SEO support. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. Social engagement occurs the time when people share, like, comment on, share or tweet about content. The more social interactions a piece of content has, the more social signals it will bring to your website. These social signals are used by search engines to rank the content. It's a way to determine the content that people consider useful over what their algorithm determines to be top-quality. Content can be quickly indexed in the event that it's receiving lots of social interactions.

2) Link Building
The days of going out and asking for websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to build links in using the old method: make top-quality content that's relevant. How do you get in touch with sites who are willing to link to your content , if you ask them directly, which is an "unnatural" link building technique? Social media can help. Social media lets you post your content and زيادة مشاهدات اليوتيوب share it with appropriate audiences that are willing to link to it should it be worth linking to. These users will then be able to share your content with other people and increase your reach.

3.) Content Amplification
You can make all the excellent content you'd like to however, it will not get an enormous amount of attention without amplification. Sure, email marketing is a great way to amplify content, but it will only reach the people in your marketing database. Social media enables you to increase the reach of your content. After you have shared your content, your following will share it with their following should they find it valuable. This will allow them to be able to share your content with their followers, increasing the reach of your content. You will also gain relevant traffic, inbound linking social signals, inbound linking, and brand awareness All of which are used by search engines to make quality determination.

content amplification lifecycle

4) Brand Recognition and Signals
Brand identity and awareness can inform search engines many things about the quality of your website as well as how much it is trusted in its ranking algorithms. Social media can help build an image for your business and also boosts your content. This is what Google refers to as a co-citation. Building these co-citations using social media can improve the trust Google has in your site, as well as aiding with branded search queries.

5.) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they appear in results pages for search engines. This allows your company to appear on search results when you type in branded search queries that are not limited to the site of your business. It's even more effective. Individual tweets from Twitter were once indexed and were displayed in the search results. This allowed your website to rank higher in the results of a search. The service was temporary for a few months, until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.