5 Reasons Social Media Is Essential For SEO

What do social media have to in relation to SEO? At MWI, we get lots of questions from our current and prospective clients. While social media has been an increasingly popular channel for marketing in recent times, many firms haven't yet begun to make use of the potential of it. This is particularly important if you are investing in SEO. Making and managing social media accounts are extremely important to assist in SEO efforts, even though their benefits aren't immediately apparent. There are many reasons you should think about the use of social media in your online strategy There are five main reasons it's important to SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. Whenever people tweet, like or alexa ترتيب المواقع comment on the content they like it is referred to as a social engagement. The more social engagements a piece of content is able to get, the more social signals you build to your website. These social signals are used by search engines to rank the content. It's a method of determining what content people find useful over what their automated algorithm decides is of good quality. Content can be immediately indexed whenever it's attracting a significant amount of social interaction.

2) Link Building
It's past the time when you could make a request for links from other websites. Since the introduction of Google's Panda and Penguin algorithms SEOs have to create links in the old fashioned way - create high quality content that is worthy of linking. How do you reach websites that will link to your site, if they are considered "unnatural"? Social media is your answer. Social media can help you put your content in front of the right people, who could be attracted to link to it when it's worthy of linking to. People who share your content with others and boost your authority.

3.) The amplifying of content
It doesn't matter how good your content is, it's not going to achieve much success unless you amplify it. Email marketing is an effective method to increase the reach of your content , but it can only get to those on your marketing list. Social media enables you to reach new audiences with your content. After you have shared your content, alexa ترتيب المواقع your followers will also be able to share it with their followers in the event that they find it helpful. These people will then share it with their following, further increasing your reach. You will also gain relevant traffic as well as inbound linking social signals, as well as brand recognition and are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it needs to be for their ranking algorithms. Apart from boosting the quality of your content social media can also help to increase awareness of your brand. This is what Google calls co-citation. Building these co-citations using social media can help increase Google's trust and confidence in your site, as well as aiding with branded search queries.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now which means that they show up in the search results pages. This allows your business to be displayed on search results when you type in branded searches on more than only your website. It gets even better. Tweets on their own from Twitter were once indexable and displayed in the search results. This allowed your content to be ranked higher in the search results. It was only temporary for a few months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.