5 Reasons Why Social Media Is Important For SEO

What does social media provide in terms of SEO? MWI receives this information a lot from both current and potential clients. Social media is an incredibly expanding channel of marketing that many companies have only started to take advantage of over the last few years, however it's essential to utilize it in particular if you're putting funds into SEO. Although the benefits of social media might not be immediately apparent, they're crucial to SEO support. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for quite some time. A social engagement happens when people comment, like on, share or tweet about an article. The more the number of social interactions that a piece content is able to get, the more social signals you send to your site. Search engines measure these signals from social media, and use it as a quality factor when ranking the content. This allows search engines to identify what content people consider to be most valuable and what their algorithm deems as high-quality. If an article is receiving lots of engagement on social media it will be immediately classified.

2.) Link Building
There are no more days of going out and soliciting websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to build links by hand and create content of high-quality that is link-worthy. How do you get in touch with sites who are willing to link to your content , if you ask them directly, which is an "unnatural" practice for building links? Social media is the answer. Social media can help you place your content in front of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. These users will then share your content with others, increasing your influence.

3.) The amplifying of content
You can make all the top-quality content you like, but it won't gain much traction without amplification. Email marketing is a great way to amplify the content, but it'll only reach people within your database of marketing. You can reach new audiences through social media. If you share your content with your followers, they will spread it to their own followings if they find it helpful. These people will then be able to share your content with their followers, increasing your reach. Additionally, you will gain relevant traffic through inbound linking social signals, inbound linking, and شراء متابعين تويتر brand recognition and are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines many things about the quality of your website and how much it is respected in their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. This is what Google calls co-citation. Building these co-citations through social media can improve Google's trust in your company website as well as helping with search queries that are personalized.

5) Social Indexing
Since the search engines are able to index social media accounts which means they show up in search results pages. This enables your brand to show up on search results when you type in branded search queries on more than just your own website. But it gets even better than that. Individual tweets from Twitter could be indexed and displayed in the search results. This allowed your website to be ranked higher in searches. It was only for a short time, however it was a short-term solution, and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.