5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to in relation to SEO? MWI receives this kind of information frequently from both current and potential clients. Although social media has been an increasing channel for marketing over the last few years, many businesses have yet to benefit from it. This is especially true to consider if you're planning to invest in SEO. Making and managing social media accounts are extremely crucial to support SEO initiatives, but the benefits are not immediately evident. Below are five reasons why social media is essential for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. Social engagement occurs when users like, share or share a tweet about a piece of content. A piece of content that has more social engagements is likely to have more social signals. Social signals are utilized by search engines to rank content. It's a way to determine the quality of content that people are able to use over what their algorithm determines to be of high quality. If something is receiving lots of social engagement It can be quickly indexable.

2) Link Building
It's been a long time that you could get hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithm SEOs have to do link building the traditional way by creating high-quality content which is relevant to linking. How can you get your content to websites who are willing to link to your site, if they are considered "unnatural"? Social media is your solution. Social media can help you put your content in front of relevant groups of people who may be influenced to link to it should it be worthy of linking to. People who share your content with their network and increase the reach of your content.

3) The amplifying of content
You can write all the good-quality content that you wish to, but it won't gain significant traction without the aid of amplification. Email marketing is an excellent method to amplify the content, but it'll only be able to reach people who are in your database of marketing. Social media enables you to expand your reach with your content. When you share your content, your followers will share it with their following if they find it useful. These people will then share your content with their followers, increasing the reach of your content. In addition, you'll gain relevant traffic, inbound linking social signals, as well as brand recognition All of which are used by search engines to make quality determination.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your site and the extent to which it can be trusted in its ranking algorithms. Alongside boosting your content social media can also help build brand awareness. Google calls this co-citation. Building these co-citations through social media can improve the trust Google has in your website as well as helping by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media accounts for some time now and this means that they show up in search result pages. This lets your brand شراء مشتركين يوتيوب be displayed on search results when you type in branded searches on more than just your company website. It gets even better. Tweets on their own from Twitter were once indexable and were displayed in search results. This allowed your site to rank higher on search. It was only temporary for a couple of months until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.