Five Reasons Social Media Is Important For SEO

What can social media have to offer SEO? At MWI, we get lots of questions from our potential and current clients. Social media is rapidly growing marketing channel that most businesses have only recently begun using in the past few years, but it's vital to take advantage of it particularly if you're investing efforts in search engine optimization. Making and managing social media accounts are extremely essential to aid in SEO initiatives, but the benefits of social media aren't always evident. Out of the numerous reasons why you should consider social media as a part of your strategy for online, here are 5 reasons why it's crucial to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for quite some time. A social engagement is when people like, comment on, share or tweet about content. The more the number of social interactions that a piece content has, the more social signals you send to your website. Search engines measure these social signals, and use them as a quality factor when ranking content. It's a method of determining the quality of content that people are able to use over what their algorithm decides is top-quality. A piece of content can also be indexed instantly in the event that it's receiving lots of social interactions.

2) Link Building
There are no more days of going out and asking for websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to build links in using the old method: make high-quality content that is relevant. But how do you reach websites willing to link to your website if asking them directly is considered an "unnatural" practice for building links? Social media can help. Social media enables you to place your content in front of people who are interested and could be convinced to link to it when it's worthy of linking to. People who share your content with their friends which will increase the impact of your content.

3.) The amplifying of content
It doesn't matter how high-quality your content is, it's unlikely to achieve much success until you amplify it. Marketing via email is an excellent method of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. You can also reach new audiences through social media. If you send your content out to your followers, they'll share it with their own followers if they find it helpful. Then those people will share it with their following to increase your reach. You'll also get relevant traffic through inbound linking, social signals, and brand recognition and can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Communication and Awareness
The brand's identity and reputation can inform search engines many things about the quality of your website as well as the degree to which it should be respected in their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. Google calls this co-citation. Building these co-citations through social media can improve Google's trust and confidence in your web page and also assist with search queries that are personalized.

5.) Social Indexing
Since the search engines index social media profiles and display them up in search results pages. This allows your business to be displayed in search results for specific queries that aren't limited to your company website. But there's more than that. Individual Tweets from Twitter were at one time indexed and alexa ترتيب المواقع, navigate to these guys, displayed in search results as well - enabling another way for alexa ترتيب المواقع your website to be ranked in the search results. It was only temporary for a couple of months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.