Five Reasons Why Social Media Is Essential For SEO

What does social media have to relate to SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly growing marketing channel that most businesses have only begun taking advantage of in the last few years, however it's essential to utilize it - especially if you're investing resources into SEO. Creating and managing social media accounts are important for supporting SEO efforts, though the benefits of social media aren't always apparent. From the myriad of reasons to think about social media as part of your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some years now. Social engagement occurs the time when people share, like, comment, share, or tweet about a piece of content. A piece of content that has more engagements on social media will show higher social signals. Search engines look at these social signals and then use them as a quality factor when ranking the content. This is a way for search engines to determine what content people consider to be most valuable and what their algorithm deems top-quality. A piece of content can be immediately indexed whenever it's attracting a significant amount of social interactions.

2) Link Building
The days of asking for websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm SEOs must build links using the old-fashioned method by creating high-quality content that is worthy of linking. But how do you reach sites who are willing to link to your content if asking them directly is considered an "unnatural" link building method? Social media is the way to go. Social media allows you to publish your content to appropriate audiences that are willing to share it with others, should it be worth linking to. These people may also connect your content to their networks which increases the power of your content.

3.) The amplifying of content
No matter how top-quality the content you publish, it's unlikely to achieve much success unless you amplify it. Marketing via email can be a great way of amplifying content but it will only be able to reach the people on your list of marketing contacts. The possibility of reaching new audiences is through social media. If you send your content out to your followers, they will also share it with their personal followings if they find it helpful. They will also recommend your content to their followers, thereby increasing your reach. Additionally, you will gain relevant traffic through inbound linking social signals, inbound linking, alexa ترتيب المواقع and brand awareness and can be used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the quality of your site and how reliable it ought to be for alexa ترتيب المواقع their ranking algorithms. Social media aids in building an image for your business and also boosts the quality of your content. This is what Google calls a co-citation. Co-citations can be created through social media , which can help improve Google's trust and help with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media sites for a few years now so they can now appear on the search results pages. This allows your brand to be displayed in search results for branded queries that are not only restricted to your business's website. It's more than that. Tweets that were individual from Twitter were once indexable and were displayed in search results. This enabled your content to be ranked higher in the results of a search. However, it was only temporary the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.