5 Reasons Social Media Is Crucial For SEO

What can social media provide in terms of SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is a rapidly growing marketing channel that most businesses have only recently begun taking advantage of in the past few years, however it's essential to utilize it when you're investing resources in SEO. While the benefits of social media might not be immediately obvious, they are essential for SEO support. From the myriad of reasons to think about social media as part of your online strategy, here are 5 advantages of it to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversations in their algorithm for ranking. Whenever people tweet, like, comment or share the content it is referred to as a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. These social signals are used by search engines to rank content. It's a way to determine what content is popular with users over what their automated algorithm determines to be of good quality. If something receives a lot of social shares, it can be instantly indexable.

2) Link Building
It's been a long moment when you could simply solicit hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithms, SEOs are forced to perform link building in the old fashioned way and create content of high-quality that is linked-worthy. What is the best way to reach websites that are willing to link to your content, when you ask them directly, which would be considered "unnatural"? Social media can help. Social media lets you post your content and share it with relevant audiences who may be willing to link to it, should it be worth linking to. People who connect your content to their networks which will increase the impact of your content.

3) Content Amplification
It doesn't matter how good your content is, زيادة مشاهدات اليوتيوب it will not get much traction without amplification. Marketing via email can be great method to boost the content you create, but it won't reach those in your list of marketing contacts. Social media allows you to increase the reach of your content. If you send your content out to your followers, they will be sure to share it with their own followers if they find it helpful. Then those people will be able to share it with their followers which will increase the reach of your content. In return, you gain many relevant visitors, inbound links, social signals , and brand awareness These are all used by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand identity and awareness can tell search engines many things about the quality of your website and the degree to which it should be trusted in its ranking algorithms. Social media helps to build an image for your business and also boosts your content. This is what Google refers to as a co-citation. The creation of these co-citations via social media can boost Google's trust in your website as well as helping by using branded search terms.

5.) Social Indexing
Since the search engines are able to index social media sites these profiles are now showing as search results. This allows your brand to appear in search results for brand-related queries, which aren't exclusive to your site. It gets even better. Tweets that were individual from Twitter could be indexed and displayed in the search results. This enabled your content to be ranked higher in searches. The program was only temporary, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.