Five Reasons Social Media Is Important For SEO

What does social media have to have to do with SEO? At MWI, we get many of these inquiries from the current and potential clients. Social media is rapidly growing channel for marketing that most businesses have only recently begun taking advantage of in the past few years, but it's essential to utilize it when you're investing funds into search engine optimization. Setting up and managing social media accounts is extremely important for supporting SEO efforts, even though the benefits of social media aren't always obvious. Out of the numerous reasons you should think about social media as part of your online strategy, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long period of time. If people tweet, share, like, comment or share the content it is referred to as a social engagement. A piece of content with more social engagements will have more social signals. Search engines analyze these social signals, and consider it a quality factor when ranking content. It's a method of determining the quality of content that people are able to use over what their algorithm determines to be of high quality. If a piece of content receives a lot of engagement on social media, it can be instantly classified.

2) Link Building
There are no more days of going out and alexa ترتيب المواقع (simply click for source) soliciting websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build the traditional way: create top-quality content that's relevant. What is the best way to reach websites which are willing to hyperlink to your content, alexa ترتيب المواقع when asking them directly would be considered "unnatural"? Social media is the answer. Social media enables you to present your content in front of relevant audiences that may be in a position to influence them to link to your content if it's worth linking to. They will also share your content with others and increase your reach.

3.) Content Amplification
No matter how top-quality your content is, it's not going to get much traction until you amplify it. Email marketing is an effective method to increase the reach of your the content you create, but it won't be able to reach the people on your marketing list. Social media enables you to increase the reach of your content. When you share your content, the people who follow you will also connect with their friends when they are satisfied with the content. These people will then promote your content to their followers, thereby increasing your reach. In addition, you'll gain relevant traffic through inbound linking as well as social signals and brand awareness and can be used by search engines for content quality determination.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand image and recognition can inform search engines a lot about the quality of your site and how much it is respected in their ranking algorithms. Social media aids in building brand awareness and amplifies your content. Google calls this co-citation. These co-citations are built through social media to improve Google's credibility and aid in branded searches.

5.) Social Indexing
Since the search engines are able to index social media accounts and display them up in search results pages. This allows your business to be displayed in search results for branded search queries that are not limited to just your own website. It's more than that. Tweets on their own from Twitter were once indexable and displayed in the search results. This allowed your site to rank higher in searches. That was only temporary for a couple of months before Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.