Five Reasons Social Media Is Important For SEO

What exactly does social media have to in relation to SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is a fast growing marketing channel that most businesses have only begun to take advantage of over the past few years. However, it's essential to utilize it in particular if you're putting funds into SEO. Although the benefits of social media are not immediately obvious, they are essential for SEO support. Here are five benefits of social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. Social engagements occur when users like, share on, share or شراء لايكات فيسبوك tweet about a piece of content. Content that has more engagements on social media is likely to have more social signals. These social signals are used by search engines to determine the quality of the content. It's a way to measure what content people find useful over what their automated algorithm decides is top-quality. The content you've created can be instantly indexed whenever it's attracting a significant amount of social engagement.

2) Link Building
It's long gone from the time that you could get hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating good quality content that is pertinent. How do you get in touch with sites that would be willing to link to your website if asking them directly is thought to be an "unnatural" link building technique? Social media is the answer. Social media lets you publish your content to relevant audiences who may be willing to link to it when it's worthy of linking to. These users will then be able to share your content with other people increasing your influence.

3.) Content Amplification
It doesn't matter how good your content is, it won't achieve much success without amplification. Marketing via email can be great method to boost content but it's only going to reach those in your marketing list. Social media lets you increase the reach of your content. If you publish your content to your followers, they'll spread it to their own followings If they are satisfied with the content. These people will then also share it with their friends which will increase the reach of your content. In return, شراء لايكات فيسبوك you will gain a lot of relevant traffic, inbound links, brand recognition and social signals - all of which are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your site's content and how much it should be respected in their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the quality of your content. This is what Google refers to as co-citation. These co-citations are built by using social media to boost Google's trust and assist with branded searches.

5) Social Indexing
Since the search engines index social media accounts, they are now showing on search results pages. This lets your company's brand be listed in search results on search queries that are branded and not restricted to your website. It's even better. Tweets that were individual from Twitter were once searchable and were displayed in search results. This allowed your site to be more prominent in the search results. It was only temporary for a couple of months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.