Five Reasons Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a rapidly expanding marketing channel that many companies have only just begun to take advantage of over the last few years. However, it's essential to utilize it when you're investing resources into SEO. The creation and management of social media accounts is extremely essential to aid in SEO initiatives, but the benefits may not be immediately evident. Out of the numerous reasons you should think about social media as part of your online strategy, here are 5 reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for some time now. Whenever people tweet, like, comment or share the content they like that is known as a social engagement. A piece of content that has more engagements on social media is likely to have more social signals. Search engines evaluate these social signals and use them as an element of quality when evaluating the content. It's a way to measure what content people find useful in comparison to what their algorithm determines to be top-quality. Content can be quickly indexed in the event that it's receiving lots of engagement on social media.

2.) Link Building
It's long gone of asking for websites to add links to yours. Google's Panda/Penguin algorithms are forcing SEOs to link build the traditional way: create high-quality content that is relevant. How do you reach websites that will link to your website, even if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media allows you to publish your content to relevant audiences who may be willing to share it with others, in the event that it's worth linking to. These people may also be able to share your content with their friends which will increase the impact of your content.

3.) Content Amplification
No matter how top-quality the content you publish, it won't be popular until you amplify it. Sure, زيادة مشاهدات اليوتيوب [read] email marketing is a great way to amplify the content, but it'll only reach the people in your database of marketing. You can also reach new audiences through social media. If you publish your content to your followers, they'll share it with their own followings if they find it helpful. They will also promote your content to their followers, increasing the reach of your content. As a result, you get an abundance of relevant traffic and inbound links, as well as branding awareness and social signals - all of which are utilized by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines many things about the quality of your website as well as the extent to which it can be believed to be in its ranking algorithms. Social media can help build an image for your business and also boosts the quality of your content. Google calls this co-citation. These co-citations are built through social media to improve Google's credibility and aid in search results that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for a number of years now, which means they now show up in search result pages. This allows your business to appear in search results for your branded search queries on more than only your website. This gets better. Individual tweets on Twitter were previously indexed and appeared in search results too providing another method to get your content noticed in the search results. The service was temporary for a few months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.