Five Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is rapidly growing channel for marketing that most businesses have only recently begun using in the past couple of years, yet it's vital to take advantage of it - especially if you're investing efforts in SEO. Although the benefits of social media might not be immediately apparent, they are crucial to SEO support. From the myriad of reasons you should think about social media as a part of your online strategy Here are five advantages of it for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. If people tweet, share, like or comment on the content they like, this is called a social engagement. Content that has the highest number of social engagements will have more social signals. Social signals are utilized by search engines to rank the content. This is a way for search engines to identify what content people consider to be most valuable and also what they consider to be as high-quality. If something has a high amount of social engagement it will be immediately identified.

2) Link Building
The days of going out and asking for websites to add links to your site. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to do link building by hand and create content of high-quality which is relevant to linking. But how do you reach websites that are willing to link to your content , if asking them directly is considered an "unnatural" link building technique? Social media is the answer. Social media can help you place your content in front of relevant audiences that may be attracted to link to it when it's worthy of linking to. These people may also share your content with their network which increases the power of your content.

3.) Content Amplification
You can make all the good-quality content that you wish to however, it will not get an enormous amount of attention without amplification. Email marketing can be an excellent method of amplifying content but it will only be able to reach the people on your marketing list. You can reach new audiences through social media. If you share your content with your followers, they will spread it to their own followers if they find it helpful. This will cause them to spread the word to their networks, further increasing your reach. In return, زيادة استماعات ساوند كلاود you will gain many relevant visitors such as inbound links, social signals , and brand awareness These are all utilized by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can tell search engines much about the credibility of your site and how much it should be respected in their ranking algorithms. Apart from boosting the quality of your content social media also aids in create brand awareness. This is what Google refers to as a co-citation. Making these co-citations with social media can help increase Google's trust in your website , and will also help with search queries that are personalized.

5) Social Indexing
Search engines have been indexing the social media pages since a while so they can now show up in results pages for search engines. This lets your company's brand show up in search results for brand-related queries, which aren't limited to your company website. It's more than that. Individual tweets from Twitter were once indexed and were displayed in the search results. This allowed your content to be ranked higher in the search results. It was temporary, زيادة استماعات ساوند كلاود however it was a short-term solution, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.