Future of Google
Company Profile
Google Inc. is a U.S. public corporation firstly incorporated as a privately held compay in September 1998, which designed and is currently managing the Google Internet search engine. Google, a company starting out from a garage, is quickly conquering this information era, influencing every walks of life and business sectors with its innovative ways of thinking and comprehensive methodologies of operating its business.
Group Profile
Research Questions
1.Industry
- How did the idea for Google come up?
- Is Google a stabile company at the moment?
- What is Google’s core business?
- What are Google' s additional businesses?
- Who are Google' s competitors (Core Business and General)?
- What are the sizes of Google' s competitors (Current)?
- What are the strongly related businesses with Google where they are NOT active in yet?
- What is Google' s business strategy?
- Is Google dependent on other companies and/or partnerships?
- Is Google a centralized or decentralized company?
- Why is Google involved in so many ‘market segments’?
- How is the working environment within Google?
- How many employees does Google have?
2.Society
3.Technology
- How many hits does Google generate a day?
- Where are they operating in the world?
- What new technology has been developed by Google?
4.Politics
5.Finance
- How did Google start with finance?
- What is Google's financial situation?
- Was Google involved in any take overs?
- How does Google gain revenue?
Driving Forces
1.Political Driving Forces
2.Technological Driving Forces
- Google's technological innovation and R&D
- Storage capacity and sheer processing power
- Open source technology behind Google's power
- Getting the best knowledge workers
- Online Vidoe Delivery
- Microchip controls the boundaries of the internet
3.Economical Driving Forces
- Information on its own is not enough anymore
- Market Research - Understanding the future customer
- Cost of Computer Resources
System Map
Scenario Analysis
- Introduction
- Scenario 1: In search for Information dominance (Circa 2008)
- Scneario 4: Google's Dominance over all Media (Circa 2012)