Business in Society

Description:

In the 21st century the essence of business will solely based on doing business anymore. As businesses expand their global reach, as environmental footprints are everywhere around us from economical demands and the emergence of truly giant global corporations, is resulting in an increasing level of societal suspicion about big business. Furthermore, as the Western economy is shifted towards a knowledge based economy it mainly consists of knowledge workers whom personal aims and motivations are different as during the 20th century. Therefore, businesses and how they do business has to move beyond creating shareholder value.

Enablers:

o Blurring boundaries between responsibilities and laws
o Butterfly effect
o Discontinuities in demographics and resources
o Growing safety, security concerns; sensitivity to risk
o Rising inequality
o Shifting values, social norms
o Ubiquity of technology

Inhibitors:

o Corporations that do not comply with agreed conventions
o Shareholder value
o Global legislation in form of coventions and treaties
o National goverments that do not comply with agreed conventions

Paradigms:

Over the next ten years, businesses will operate differently as they do now owing to pressure from the world community and their own employees.

Experts:

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Timing:

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Web Resources:

The Economist Survey: Corporate Social Social Responsibility http://www.economist.com/surveys/displayStory.cfm?story_id=3555212
Business Ehtics Magazine http://www.business-ethics.com/