Five Reasons Social Media Is Important For SEO

What exactly does social media have to have to do with SEO? At MWI we hear this a lot from potential and current clients. Social media is a rapidly growing channel for marketing that most companies have only started to take advantage of over the past few years, however it's vital to take advantage of it when you're investing funds into SEO. While the advantages of social media might not be immediately obvious, they are vital for SEO aid. There are many reasons to consider social media as a part of your online strategy, here are 5 advantages of it for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for quite some years now. When people share content via Twitter, Facebook, comment or share an article This is referred to as social engagement. A piece of content with more social engagements will have more social signals. These social signals are used by search engines to determine the quality of content. It's a way to determine the content that people consider useful and what their algorithm determines to be of high quality. Content can be instantly indexed when it's getting a lot of social interaction.

2) Link Building
It's been a long time when you could solicit links from other websites. Google's Panda/Penguin algorithm has forced SEOs to build links the old-fashioned way: write good quality content that is pertinent. How do you get in touch with websites that are willing to link to your content if asking them directly is thought to be an "unnatural" link building method? Social media is your answer. Social media allows you to present your content in front of people who are interested and could be influenced to link to it when it's worthy of linking to. People who promote your content to their friends, further increasing the influence of your content.

3.) Content Amplification
It doesn't matter how high-quality your content is, it will not be popular in the absence of amplifying it. Yes, email marketing is an effective way to boost the content, شراء مشتركين يوتيوب but it'll only be able to reach people who are in your marketing database. Social media enables you to reach new audiences with your content. Once you share your content, your followers will be able to share it with their followers if they find it useful. This will allow them to share your content with their followers, which will increase your reach. In return, you will gain a lot of relevant traffic such as inbound links, brand recognition and social signals - all of which are used by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. This is what Google refers to as co-citation. These co-citations can be built through social media to improve Google's trust and assist with brand-name searches.

5.) Social Indexing
Since search engines are able to index social media accounts these profiles are now showing on search results pages. This allows your brand to be listed in search results on brand-related queries, which aren't restricted to your website. It gets even better. Individual tweets on Twitter were once indexed and shown in search results as well giving another opportunity for شراء مشتركين يوتيوب your content to rank in the search results. The service was temporary for a few months before Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.