Five Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI, we get this a lot from the current and potential clients. Social media is rapidly expanding channel of marketing that many businesses have only recently begun taking advantage of in the past few years, however it's crucial to make use of in particular if you're putting resources in search engine optimization. While the benefits of social media may not seem immediately obvious, they are crucial to SEO aid. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. Whenever people tweet, like or comment on the content, this is called a social engagement. A piece of content that has more engagements on social media will be able to show more social signals. Search engines evaluate these social signals and then use them as an element of quality when evaluating content. It's a method of determining what content is popular with users over what their algorithm decides is top-quality. If the content you're looking at receives a lot of social engagement it will be immediately identified.

2.) Link Building
It's past the time when you could go out and ask for links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links in the old-fashioned way: write top-quality content that's relevant. But how do you reach sites who are willing to link to your site if asking them directly is thought to be an "unnatural" link building technique? Social media is your solution. Social media enables you to present your content in front of people who are interested and could be influenced to link to it should it be worthy of linking to. People who promote your content to their friends and increase the reach of your content.

3) Content amplification
It doesn't matter how high-quality your content is, it's unlikely to achieve much success until you amplify it. Marketing via email can be a great way of amplifying content but it's only going to reach those in your list of marketing contacts. Social media can help you connect with new audiences through your content. If you post your content to your followers, they will be sure to share it with their own followings in the event that they find it helpful. These people will then also share it with their friends to increase your reach. In return, you will gain an abundance of relevant traffic such as inbound links, brand recognition and social signals All of these are used by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand identity and awareness can inform search engines an awful lot about the overall quality of your site and the extent to which it can be considered reliable in their ranking algorithms. Alongside boosting your content, social media also helps to increase awareness of your brand. Google calls this co-citation. Building these co-citations through social media can improve Google's trust in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts for a few years now and this means that they appear on the search results pages. This allows your company to show up in search results that include branded search queries , which is more than just your company website. This is even better. Individual Tweets from Twitter were initially indexed and شراء ساعات مشاهدة يوتيوب included in search results too providing another method to get your content noticed in the search results. The service was temporary for a couple of months, until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.