Five Reasons Social Media Is Essential For SEO

What do social media platforms have to offer SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is rapidly expanding channel of marketing that many companies have only just begun taking advantage of in the past few years, but it's crucial to make use of - especially if you're investing funds into search engine optimization. While the benefits of using social media are not immediately apparent, they are crucial to SEO support. Here are five benefits of social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversations in their ranking algorithms. When people share content via Twitter, Facebook or comment on an article it is referred to as a social engagement. Content that has the highest number of social engagements will be able to show more social signals. Search engines evaluate these social signals and consider it an indicator of quality when ranking content. This is a method for search engines to know the most popular content and what their algorithms consider as high-quality. If an article has a high amount of social shares it will be immediately classified.

2) Link Building
It's long gone of asking for websites to add links to your site. In the wake of Google's Panda and Penguin algorithm SEOs must build links the traditional way and شراء متابعين تويتر create content of high-quality that is worthy of linking. How do you get in touch with websites willing to link to your content if asking them directly is thought to be an "unnatural" link building practice? Social media is the solution. Social media allows you to expose your content to people who are willing to link to your content, when it's worthy of linking to. Those people will also connect your content to their networks, further increasing the influence of your content.

3) Content amplification
It doesn't matter how high-quality your content is, it's not going to get much traction until you amplify it. Sure, email marketing is an excellent way to increase the reach of your content, but it can only reach people within your database of marketing. You can also reach new audiences through social media. If you post your content to your followers, they'll spread it to their own followings If they are satisfied with the content. Then those people will spread the word to their networks and increase your reach. In return, you gain many relevant visitors, inbound links, social signals and brand awareness - all of which are used by search engines to assess content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can inform search engines a lot about the quality of your website and the degree to which it should be believed to be in its ranking algorithms. In addition to boosting your content social media can also help build brand awareness. This is what Google calls a co-citation. These co-citations can be built by using social media to boost Google's trust as well as aid with branded searches.

5) Social Indexing
Since search engines are able to index social media accounts, they are now showing as search results. This allows your business to be displayed in search results for branded queries that are not limited to your company website. It gets even more effective. Individual tweets from Twitter were once indexed and displayed in the search results. This allowed your content to be more prominent in the results of a search. That was only temporary for a few months, until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.