Five Reasons Social Media Is Essential For SEO

What does social media have to do with SEO? At MWI we hear lots of questions from our current and prospective clients. While social media has become an increasing channel for marketing in recent years, the majority of companies haven't yet begun to take advantage of it. This is especially important when you're investing in SEO. While the advantages of social media might not be immediately obvious, they are vital for SEO help. Below are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. Social engagements occur when people comment, like, share, or tweet about content. A piece of content that has the highest number of social engagements will have more social signals. Search engines measure these social signals and then use them as a quality factor when ranking the content. It's a method of determining what content people find useful in comparison to what their algorithm determines to be of good quality. If something is receiving lots of engagement on social media, it can be instantly classified.

2.) Link Building
It's past the period when you could just solicit links from other websites. In the wake of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in the old fashioned way - create high quality content which is relevant to linking. How do you reach websites who are willing to link to your content, if you ask them directly, which would be considered "unnatural"? Social media is your answer. Social media lets you share your content with relevant audiences who may be willing to link to it, شراء متابعين تويتر in the event that it's worth linking to. These people will be able to share your content with other people and increase your reach.

3.) Content Amplification
The quality of the content you publish, it's unlikely to get much traction in the absence of amplifying it. Email marketing is an effective way to boost content, but it will only reach the people in your marketing database. You can reach new audiences through social media. If you share your content, those who follow you will be able to share it with their followers in the event that they find it helpful. They will then be able to share it with their followers which will increase the reach of your content. You'll also get relevant traffic through inbound linking, social signals, and brand شراء متابعين تويتر recognition All of which are used by search engines for content quality determination.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines will use your brand's identity and awareness to determine the credibility of your website and how trustworthy it should be within their ranking algorithms. Aside from amplifying your content social media also aids in create brand awareness. This is what Google calls a co-citation. These co-citations can be built through social media , which can help improve Google's trust and assist with brand-name searches.

5.) Social Indexing
Since search engines index social media sites which means they show in search results pages. This lets your company's brand be listed in search results on branded queries that are not restricted to your website. However, it's even more than that. Tweets on their own from Twitter were once indexable and included in the search results. This allowed your website to be ranked higher in searches. The program was only temporary, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.