Future of Internet Television

Group Members:

• Simon Liu
  
• Zhikai Xu
  
• Zhen Ni
  
• Tsoe Loong Li
  
• Brian Chiu
  

Research Questions

BASIC

• What is web2.0? Why web2.0? What is Internet TV?
  
• What is the difference between the current Internet and Web2.0?
  
• There are six kinds of TV: Internet TV, P2PTV, HDTV, IPTV, steaming video, Cellphone TV.
  

Current Situation

• What is the current technology in TV industry?
  
• When TV programs are produced, how can they be posted to public? How does the workflow works for broadcasting the films to the public?
  
• What are the stakeholders? Who are the key players of “normal TV”?
  

General Idea

• Why do we need Internet TV?
  
• What’s the difference between normal TV and Internet TV?
  
• How does Internet work?
  
• What kind of new innovations had been made in the era of Internet TV?
  
• Who are the key players of “Internet TV”?
  

Marketing analyses

• SWOT analysis normal TV and Internet TV?
  
• Are people ready to accept Internet TV?
  
• How large is the current market? what are most potential audience’s ages? locations? their expectations?
  
• what is the bottleneck in the current web technology to realize internet tv?
  there maybe some problems, like bandwidth, continuity of streaming?
  

Profit/expenses

• Advertisement How does it work in normal TV? How will it work in Internet TV?
  
• Is possible to explore other profit sources?
  
• How is the current expense? Broadcast station’s cash out flow’s direction.
  
• How about future profit/expense.
  
• Interactive advertising
  

Migration

• What will happen with the “normal” TV if the Internet TV successes?
  
• What will happen with the key players of the normal TV?
  
• Conflicts with the government
  
• what is the impact of globalization. pros and cons?
  
• what are other barriers in the way of migration?
  
• Intellectual property? Creative Common, DRM?
  
• what is the rime we expect to make Internet TV form a large enough popularity?
  
• what is the potential route from nominal TV to Internet TV?
  

Media mix

• how will TV be connected with other medias, like blog, cell phone, HDTV, digital TVs recorders/ digital video recorders(PVR/DVR) incorporated with Internet TV?

Driving Forces

Advertising

The advertising model is extremely simple and very attractive: You simply put your 30 second commercial in front of the video. For example: Google Video head Jennifer Feikin said at a conference that video content would be offered on a pay-per-view model, with content owners setting the price. And in April, when the company solicited videos from users, uploaders were asked to tag the files with a per-view price. Brightcove's system combines software tools for producing and distributing video with methods for making money.

Broadband expansion

The development of IPTV and other Internet-based methods of delivery is driven by the increasingly widespread availability and maturity of broadband,

The Scenarios

Introduction Research Questions Driving Forces

Ask Sandya’s group about the intellectual property. BASIC What is web2.0? Why web2.0? What is Internet TV? What is the difference between the current Internet and Web2.0? There are six kinds of TV: Internet TV, P2PTV, HDTV, IPTV, steaming video, Cellphone TV.[1]

Group Current situation What is the current technology in TV industry? When TV programs are produced, how can they be posted to public? How does the workflow works for broadcasting the films to the public? What are the stakeholders? Who are the key players of “normal TV”?

Zhen Ni General idea of TV 2.0 Why do we need Internet TV? What’s the difference between normal TV and Internet TV? How does Internet work? What kind of new innovations had been made in the era of Internet TV? Who are the key players of “Internet TV”?

Simon Marketing analyses SWOT analysis normal TV and Internet TV? Are people ready to accept Internet TV? How large is the current market? what are most potential audience’s ages? locations? their expectations what is the bottleneck in the current web technology to realize internet tv? there maybe some problems, like bandwidth, continuity of streaming?

Tsoe Loong Profit/expenses Advertisement How does it work in normal TV? How will it work in Internet TV? Is possible to explore other profit sources? How is the current expense? Broadcast station’s cash out flow’s direction. How about future profit/expense. Interactive advertising

Zhikai Xu Migration (very important, hard work, mainly work load for future scenario design) What will happen with the “normal” TV if the Internet TV successes? Zhen Ni What will happen with the key players of the normal TV? Brian Conflicts with the government Simon what is the impact of globalization. pros and cons? Simon what are other barriers in the way of migration? Zhen Ni Intellectual property? Creative Common, DRM? Sandya, Tsoe Loong what is the rime we expect to make Internet TV form a large enough popularity? Zhikai what is the potential route from nominal TV to Internet TV? Group Media mix how will TV be connected with other medias, like blog, cell phone, HDTV, digital TVs recorders/ digital video recorders(PVR/DVR) incorporated with Internet TV?

Brian's contribution

Ron's contribution
hi guys i found scenario related to internet TV, the future of tv in 2012 http://scenariothinking.org/wiki/index.php/Future_of_Television_in_2012 ron

Casey's contribution
Hey, Check this out: http://www.brightcove.com/ Found this somewhere when I was browsing: The fact that the growth of broadband has enabled companies like BrightCove to tap into the power of the Internet and transform media – they have an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. casey

Sander's contribution
I just read an article (sorry it's dutch), maybe it's interesting for you guys. 'IP-TV is verouderd, toekomst aan P2P-TV'