Five Reasons Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is an incredibly growing channel for marketing that most companies have only just begun taking advantage of in the past couple of years, yet it's very important to leverage when you're investing funds into SEO. Although the benefits of social media may not be immediately obvious, they are crucial to SEO aid. There are many reasons you should think about social media as a part of your strategy for online Here are five reasons it's important to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for a long time now. A social engagement happens when users like, share, share, or tweet about an article. Content with more social engagements will show higher social signals. These social signals are used by search engines to determine the quality of content. This is a method for search engines to identify the most popular content and also what they consider to be top-quality. If an article receives lots of social shares, it can be instantly classified.

2.) Link Building
There are no more days of going out and asking for websites to link to yours. With the advent of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in using the old-fashioned method to create quality content that is linked-worthy. How do you get in touch with sites that would be willing to link to your website if they are not directly approached as an "unnatural" practice for building links? Social media is the way to go. Social media lets you expose your content to appropriate audiences that are willing to link to your content, when it's worthy of linking to. These users will then spread your content among others, increasing your influence.

3) Content Amplification
You can make all the high quality content you want however, it will not get any traction without amplifying it. Email marketing is great method to boost content but it's only going to be able to reach the people on your marketing list. Social media can help you reach new audiences with your content. When you share your content, your followers will spread it to their networks in the event that they find it helpful. The people who share it will recommend your content to their followers, increasing your reach. You will also gain relevant traffic through inbound linking social signals, inbound linking, سيرفر زيادة اشتراكات and brand recognition All of which are used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can inform search engines much about the credibility of your site and how much it is trusted in its ranking algorithms. Alongside boosting your content social media also aids in increase brand recognition. Google refers to this as co-citation. Building these co-citations using social media can help increase Google's trust in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media accounts for some time now which means that they appear on the search results pages. This allows your business to appear in search results for branded queries that are not limited to your company website. It gets even better. Tweets on their own from Twitter were once indexed and displayed in search results. This allowed your content to be ranked higher in the results of a search. It was only temporary for a couple of months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.