Five Reasons Social Media Is Important For SEO

What exactly does social media have to relate to SEO? At MWI we hear this a lot from potential and current clients. Social media is an incredibly expanding marketing channel that many companies have only started to take advantage of over the past few years, however it's crucial to make use of when you're investing resources into SEO. While the benefits of using social media might not be immediately apparent, they're crucial for SEO help. Below are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for شراء ساعات مشاهدة يوتيوب ranking for a long time. If people tweet, share, like, comment or share an article it is referred to as a social engagement. The more social engagements a piece of content is able to get, the more social signals you can build for your site. Search engines evaluate these social signals, and then use them as an element of quality when evaluating content. This is a way for search engines to know what people find most useful and what their algorithm deems as high-quality. If a piece of content receives a lot of engagement on social media, it can be instantly indexed.

2.) Link Building
It's past the time that you could get links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild using the old method: make quality content that is relevant. How do you reach websites that will link to your content, if they are considered "unnatural"? Social media is the solution. Social media can help you place your content in front of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. They will also be able to share your content with their friends which will increase the impact of your content.

3) Amplification of content
The quality of your content is, it won't achieve much success unless you amplify it. Email marketing can be a great way of amplifying content , but it can only reach people in your list of marketing contacts. You can also reach new audiences through social media. When you share your content, your following will be able to share it with their followers should they find it valuable. The people who share it will share your content with their followers, increasing the reach of your content. You'll also get relevant traffic as well as inbound linking, social signals, شراء ساعات مشاهدة يوتيوب and brand awareness, all of which can be used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines may use your brand's image and recognition to judge the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Social media aids in building brand awareness and amplifies the content you publish. Google refers to this as co-citation. Making these co-citations with social media will help improve the trust Google has in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media profiles for a few years now which means that they appear on search result pages. This allows your company to appear in search results for your branded search queries that are not limited to the site of your business. But there's more than that. Individual tweets from Twitter could be indexed and displayed in the search results. This allowed your content to be ranked higher in search. However, it was only temporary it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.