Five Reasons Social Media Is Essential For SEO

What exactly does social media have to do with SEO? MWI receives these kinds of information from current and prospective clients. Social media is an incredibly growing channel for marketing that most companies have only started using in the last few years. However, it's very important to leverage particularly if you're investing resources in search engine optimization. Making and managing social media accounts is important to assist in SEO initiatives, but the benefits of social media aren't always obvious. Out of the numerous reasons to consider social media as a part of your overall strategy to be online Here are five reasons why it's crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. When people share content via Twitter, Facebook, comment or share a piece of content that is known as a social engagement. The more social engagements your content gets, alexa ترتيب المواقع the greater social signals you build to your website. Search engines measure these social signals and use it as a quality factor when ranking content. This allows search engines to decide the content that people are most interested in and also what they consider to be good quality. If an article has a high amount of engagement on social media, it can be instantly identified.

2.) Link Building
It's long gone of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build by using the traditional method of creating good quality content that is pertinent. But how do you reach websites that are willing to link to your content if asking them directly is considered an "unnatural" link building method? Social media is your answer. Social media allows you to expose your content to relevant audiences who may be willing to share it with others, in the event that it's worth linking to. They will also be able to share your content with other people increasing your influence.

3) Content Amplification
It doesn't matter how good your content is, it will not achieve much success in the absence of amplifying it. Sure, email marketing can be an excellent way to increase the reach of your content, but it'll only be able to reach people who are in your marketing database. You can also reach new audiences through social media. If you share your content, your followers will also spread it to their networks if they find it useful. Then those people will spread the word to their networks, further increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking as well as social signals and brand awareness, all of which can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand name and reputation to determine the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Aside from amplifying your content Social media can also build brand awareness. Google calls this co-citation. Making these co-citations with social media can improve Google's trust in your company web page and also assist by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for a few years now which means that they appear in results pages for search engines. This allows your business to show up in search results for search queries that are branded and not limited to your company website. However, it's even more than that. Individual Tweets from Twitter were previously indexed and appeared in search results, too providing another method to ensure your content's ranking in search. It was temporary, however it ended and alexa ترتيب المواقع Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.