Five Reasons Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI we hear these questions frequently from our current and prospective clients. Although social media has been an increasing channel for marketing in recent years, most businesses have yet to make use of the potential of it. This is especially important to consider if you're planning to invest in search engine optimization. While the advantages of social media may not seem immediately apparent, they are essential for SEO support. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. A social engagement happens when users like, share on, share or tweet on a piece of content. The more the number of social interactions that a piece content receives, the more social signals it will bring to your website. These social signals are used by search engines to determine the quality of content. This allows search engines to identify the most popular content and also what they consider to be high-quality. If a piece of content receives lots of social interaction it will be immediately classified.

2) Link Building
Long gone are the days of asking for websites to add links to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links the traditional way: create good quality content that is pertinent. But how do you reach sites that would be willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is your answer. Social media lets you share your content with people who are willing to link to it, in the event that it's worth linking to. Those people will also share your content with their networks and تزويد متابعين تيكتوك increase the reach of your content.

3.) Content amplification
It doesn't matter how high-quality your content is, it's not going to get much traction in the absence of amplifying it. Marketing via email can be a great way of amplifying content but it will only reach people in your list of marketing contacts. The possibility of reaching new audiences is via social media. When you share your content, those who follow you will be able to share it with their followers should they find it valuable. This will cause them to be able to share it with their followers to increase your reach. In addition, you'll gain relevant traffic through inbound linking as well as social signals and brand awareness, all of which can be utilized by search engines to determine content quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines will use your brand's reputation and image to assess the quality of your site and how trustworthy it should be for their ranking algorithms. Social media aids in building brand awareness and increases the quality of the content you publish. This is what Google calls co-citation. These co-citations can be developed through social media , which can help improve Google's trust as well as aid with search results that are branded.

5) Social Indexing
Search engines have been indexing social media sites since a while which means that they appear in the search results pages. This allows your business to be listed in search results on specific queries that aren't restricted to your website. It gets even better. Individual tweets on Twitter were previously indexed and appeared in search results as well - enabling another way for your content to rank in search. However, it was only temporary it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.