5 Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? MWI receives this kind of information frequently from both current and potential clients. While social media has become a growing channel for marketing in recent times, many businesses have yet to make use of the potential of it. This is particularly important when you're investing in SEO. Creating and managing social media accounts are extremely crucial to support SEO initiatives, but the benefits of social media aren't always evident. From the myriad of reasons to consider social media as a part of your overall strategy to be online Here are five reasons why it is essential to SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. Social engagements occur when users like, share on, share or tweet about content. The more social engagements your content is able to get, the more social signals you send to your website. Search engines measure these social signals, and then use them as a quality factor when ranking the content. This is a method for search engines to determine the most popular content and what algorithm they believe to be high-quality. If an article has a high amount of social engagement, it can be instantly indexed.

2) Link Building
Long gone are the days of asking for websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in using the old-fashioned method - create high quality content which is relevant to linking. How do you get in touch with sites who are willing to link to your website if they are not directly approached as an "unnatural" link building practice? Social media is your answer. Social media allows you to put your content in front of relevant groups of people who may be convinced to link to it if it's worth linking to. People who share your content with their friends, further increasing the influence of your content.

3.) Content amplification
You can write all the high quality content you want, but it won't gain any traction without amplifying it. Marketing via email can be an excellent method of amplifying content , but it can only reach people in your marketing list. Social media lets you reach new audiences with your content. If you share your content, your followers will spread it to their networks in the event that they find it helpful. The people who share it will share your content with their followers, increasing the reach of your content. Additionally, you will gain relevant traffic as well as inbound linking as well as social signals and brand recognition All of which are used by search engines for content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's name and reputation to determine the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Social media is a great way to increase brand awareness and amplifies the quality of your content. This is what Google refers to as a co-citation. Co-citations can be created by using social media to boost Google's trust and assist with the search engine's branded searches.

5.) Social Indexing
Since the search engines index social media profiles which means they show on search results pages. This allows your business to show up in search results for specific queries that aren't only restricted to your business's website. This is even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results, too giving another opportunity to ensure your content's ranking in search. It was temporary, alexa ترتيب المواقع however, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.