Five Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is a fast expanding marketing channel that many businesses have only begun making use of in the last couple of years, yet it's essential to utilize it when you're investing resources in SEO. Creating and managing social media accounts is important to assist in SEO efforts, even though the benefits may not be immediately evident. Here are five benefits of social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major شراء متابعين تويتر search engines have been using online dialogue as part of their algorithm for ranking for some time now. Social engagements occur the time when people share, like, comment, share, or tweet on a piece of content. Content with more social engagements will show higher social signals. These social signals are used by search engines to determine the quality of the content. It's a way to determine what content people find useful over what their automated algorithm decides is top-quality. If the content you're looking at receives a lot of social interaction It can be quickly indexed.

2) Link Building
It's long gone from the time that you could make a request for links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links in the traditional way: create good quality content that is pertinent. But how do you reach websites willing to link to your content if they are not directly approached as an "unnatural" link building method? Social media is the answer. Social media lets you expose your content to of relevant audiences that may be convinced to link to it if it's worth linking to. These people will promote your content to others and increase your reach.

3) Amplification of content
You can make all the high quality content you want but it's not going to gain much traction without amplification. Marketing via email can be great method to boost content but it's only going to be able to reach the people on your marketing list. You can also reach new audiences via social media. After you have shared your content, the people who follow you will also be able to share it with their followers in the event that they find it helpful. Then those people will be able to share it with their followers which will increase the reach of your content. In return, you gain a lot of relevant traffic, inbound links, social signals , and brand awareness All of these are used by search engines in determining the quality of the content.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines may use your brand's identity and awareness to determine the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Aside from amplifying your content social media also aids in increase brand شراء متابعين تويتر recognition. Google calls this co-citation. These co-citations are built through social media , which can help improve Google's trust and help with search results that are branded.

5) Social Indexing
Since search engines index social media sites which means they show in search results pages. This allows your brand to show up in search results for branded queries that are not restricted to your website. But it gets even better than that. Individual Tweets from Twitter were once indexed and shown in search results too - enabling another way to get your content noticed in the search results. However, it was only temporary it was a short-term solution, and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.