Five Reasons Social Media Is Important For SEO

What the heck does social media have to do with SEO? MWI receives this information a lot from both current and alexa ترتيب المواقع potential clients. Social media is rapidly growing marketing channel that most companies have only just begun making use of in the last couple of years, yet it's vital to take advantage of it particularly if you're investing efforts in search engine optimization. Making and managing social media accounts are extremely crucial to support SEO efforts, though the benefits of social media aren't always evident. From the myriad of reasons to think about social media as part of your strategy for online, here are 5 reasons why it is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and alexa ترتيب المواقع other major search engines are using online dialogue as part of their ranking algorithms for quite some time. A social engagement happens when people like, comment on, share or tweet about an article. The more social engagements your content has, the more social signals it will bring to your website. Search engines measure these signals from social media, and consider it an indicator of quality when ranking the content. It's a way of evaluating the content that people consider useful and what their algorithm determines to be of good quality. If an article receives lots of social shares it will be immediately classified.

2) Link Building
It's long gone of going out and asking for websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to do link building the traditional way by creating high-quality content that is linked-worthy. How do you get in touch with websites that are willing to link to your content , if they are not directly approached as an "unnatural" link building method? Social media is the way to go. Social media lets you expose your content to relevant audiences who may be willing to link to it should it be worth linking to. People who be able to share your content with other people, increasing your influence.

3.) Content Amplification
You could create any excellent content you'd like to however it will not gain much traction without amplification. Sure, email marketing can be an excellent method to amplify content, but it will only reach those in your database of marketing. Social media lets you connect with new audiences through your content. Once you share your content, your followers will spread it to their networks if they find it useful. They will also be able to share your content with their followers, thereby increasing your reach. In addition, you'll gain relevant traffic through inbound linking social signals, as well as brand recognition and are used by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can inform search engines many things about the quality of your website as well as the degree to which it should be believed to be in its ranking algorithms. Social media is a great way to increase brand awareness and amplifies the quality of your content. Google refers to this as co-citation. Co-citations can be created by using social media to boost Google's credibility and aid in branded searches.

5) Social Indexing
Search engines have been indexing the social media pages since a while and this means that they appear on search result pages. This lets your brand be displayed in search results for your branded search queries on more than only your website. This is even better. Tweets on their own from Twitter could be indexed and were displayed in search results. This allowed your website to rank higher on searches. It was temporary, however it was a short-term solution, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.