Five Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has become an increasingly popular channel for marketing in recent years, most companies have not yet started to benefit from it. This is especially important to consider if you're planning to invest in search engine optimization. The creation and management of social media accounts are important for supporting SEO efforts, though the benefits are not immediately obvious. Here are five reasons why social media is essential for زيادة مشاهدات اليوتيوب SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online conversation as part of their algorithm for ranking. When people tweet, like or comment on the content that is known as a social engagement. A piece of content that has more social engagements is likely to have more social signals. Search engines look at these social signals, and use it as an indicator of quality when ranking content. This allows search engines to determine the content that people are most interested in and what their algorithm deems top-quality. A piece of content could be immediately indexed when it's getting a lot of social interaction.

2) Link Building
It's past the moment when you could simply make a request for links from other websites. In the wake of Google's Panda and Penguin algorithm SEOs must build links by hand by creating high-quality content that is linked-worthy. How do you get in touch with websites willing to link to your site if they are not directly approached as an "unnatural" link building technique? Social media can help. Social media lets you expose your content to of relevant audiences that may be attracted to link to it in the event that it is worthy of linking to. Those people will also share your content with their networks which increases the power of your content.

3) Amplification of content
You can make all the excellent content you'd like to, but it won't gain any traction without amplifying it. Yes, email marketing is a great way to amplify the content, but it'll only reach people within your marketing database. You can also reach new audiences through social media. After you have shared your content, your following will connect with their friends if they find it useful. These people will then be able to share your content with their followers, increasing the reach of your content. Additionally, you will gain relevant traffic and inbound links, social signals, and brand awareness and are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand image and recognition can tell search engines many things about the quality of your site's content and the degree to which it should be respected in their ranking algorithms. Social media can help build brand awareness and amplifies the quality of your content. Google refers to this as co-citation. These co-citations are built by using social media to boost Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Since the search engines are able to index social media accounts, they are now showing up in search results pages. This lets your brand show up in search results that include branded searches on more than the site of your business. It's even more effective. Individual tweets from Twitter were once indexed and shown in search results as well giving another opportunity to get your content noticed in the search results. It was temporary, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.