Difference between revisions of "Industry creating mashups to increase profit"

From ScenarioThinking
Jump to navigation Jump to search
 
 
Line 1: Line 1:
==Description==  
==Description==  
When businesses can find ways use mashups to increase the profitability of these businesses, they will create more mashups.  
When businesses can find ways use mashups to increase the profitability of these businesses, they will create more mashups. One way to create profits from mashups is to place ads on webpages that are visited often. Another way is when the mashup is an extra service which attracts customers, as they can find what they want to find easier in the mashup then on websites from companies that do not provide these services. 


==Enablers==
==Enablers==
Line 7: Line 7:


==Inhibitors==
==Inhibitors==
* Mashups have to rely on software of other websites, when this software is no longer available, the mashup can no longer exist either.


==Paradigms==


==Paradigms==


==Experts==
* Pete Flint: CEO of Trulia, a residential real estate search engine that helps consumers search for homes for sale, trends, neighborhood insights and other real estate information directly from hundreds of thousands of real estate broker Web sites.


==Timing==
==Timing==
Line 16: Line 19:


==Resources==
==Resources==
[http://news.com.com/Mashups+for+fun--and+profit/2100-1032_3-6062563.html Mashups for fun--and profit?]
[http://news.com.com/Mashups+for+fun--and+profit/2100-1032_3-6062563.html Mashups for fun--and profit?]<br>
[http://www.trulia.com/ Trulia]

Latest revision as of 20:19, 5 June 2006

Description

When businesses can find ways use mashups to increase the profitability of these businesses, they will create more mashups. One way to create profits from mashups is to place ads on webpages that are visited often. Another way is when the mashup is an extra service which attracts customers, as they can find what they want to find easier in the mashup then on websites from companies that do not provide these services.

Enablers

  • Consumers looking for the company that has the best services available to them
  • Placing advertisements on mashups that are visited often, but are otherwise unprofitable, can make them profitable.

Inhibitors

  • Mashups have to rely on software of other websites, when this software is no longer available, the mashup can no longer exist either.

Paradigms

Experts

  • Pete Flint: CEO of Trulia, a residential real estate search engine that helps consumers search for homes for sale, trends, neighborhood insights and other real estate information directly from hundreds of thousands of real estate broker Web sites.

Timing

Resources

Mashups for fun--and profit?
Trulia