Future of Mobile Internet in 2010 (in Korea)

1.Uncertainties of Mobile Internet (View of Mobile Network Operator)

○ The limit of total communication charge(fixed and wireless communication, High Speed Internet, etc) per family

○ The change of Industrial Group by the fluctuation of Korea Economy Growing Competition in taking the limited time of Customer

  ○ In addition to Mobile internet, many replaceable services(DMB, MP3) will appear 

○ The decrease of packet traffic using mobile network due to replaceable network such as Bluetooth and PC to Phone Download

○ The change of preferable mobile internet service(informative service vs entertainment service)

○ The change of customer’s moving pattern(Using Telematics through highly functional car)

○ Increase of Competitors such as MVNO, VOIP and decrease of Profitability

○ The Government regulation over IT investment Increase for booming IT industry

○ The Government and NGO’s request for cutting down communication price

○ The possibility of replacing Mobile Internet Service with wired internet service through Bluetooth, Wi-Fi in building and house

○ Appearance of Home Network Service using TV, Refrigerator

  ○ Convergence between industries such as finance, broadcasting, telecommunication and the change of major market player in Mobile Internet

○ Appearance of Fixed Operator as a New Comer in Mobile Internet Using other networks 

  ○ Merger & Acquisition between operators and Content Providers, etc (Horizontal and Vertical) 



  ○ The development of Handset including music, display, function, which causes service pattern change and contents changes

○ The change of Killer service as introducing new technology

○ The relational problem between Broadcasting company and Mobile network Operators

○ The Growth of Contents Business and entrance in this business

2. Driving Forces

a) Political Driving Forces

 The Government Regulation on Mobile Internet such as price,Convergence Service, building network

 The Nuclear Problem

 The regulation on Services(violence and adults)

b) Economic Driving Forces

 The Rising of new competitors

 The change of communication charge per family

 The Revaluation of RMB

 The Growth of Mobile Internet Industry

C) Societal Driving Forces

 The Change of Killer service

 The change of life Span(Aging)

 Increasing Mobility

 Convergence between Industries

 Changes of Personal Traits

d)Technological Driving Forces

 The Development of handset

 Change of UI(User Interface)

 Appearance of developed networks, W-CDMA, Wi-Fi, Wibro

 The increase of downloading Speed

 Development of super 3G technology

e) Environmental Driving Forces

 The Regulation on Environment Issues such as Electronic Wave

 The Relocation of Base Station in building because of Noise and Safety and bad view

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