Five Reasons Social Media Is Important For SEO

What the heck does social media have to in relation to SEO? MWI gets this kind of information frequently from prospective and current clients. Social media is an incredibly growing marketing channel that most companies have only started to take advantage of over the last couple of years, yet it's crucial to make use of - especially if you're investing resources in SEO. While the benefits of social media are not immediately obvious, they are crucial to SEO aid. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversations as part of their algorithm for ranking. Social engagements occur when people comment, like or share a tweet on a piece of content. The more social engagements a piece of content has, the more social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of content. It's a way to determine the content that people consider useful and what their algorithm decides is of high quality. The content you've created can also be indexed instantly if it's receiving a lot of social interaction.

2) Link Building
Long gone are the days of soliciting websites to add links to your site. Since the introduction of Google's Panda and Penguin algorithms SEOs must do link building the traditional way - create high quality content that is link-worthy. What is the best way to reach websites that are willing to link to your site, if asking them directly would be considered "unnatural"? Social media can help. Social media allows you to expose your content to people who are willing to link to it, should it be worth linking to. People who connect your content to their networks which will increase the impact of your content.

3.) Content Amplification
You can make all the excellent content you'd like to however it will not gain significant traction without the aid of amplification. Email marketing can be great method to boost the content you create, but it won't reach those in your marketing list. Social media enables you to connect with new audiences through your content. If you share your content, the people who follow you will be able to share it with their followers in the event that they find it helpful. They will also promote your content to their followers, which will increase your reach. In return, you will gain a lot of relevant traffic including inbound links, branding awareness and social signals These are all used by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how trustworthy it must be in their ranking algorithms. Apart from boosting the quality of your content, social media also helps to increase awareness of your brand. Google refers to this as co-citation. These co-citations can be built through social media , alexa ترتيب المواقع which can help improve Google's credibility and aid in brand-name searches.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now and this means that they appear on results pages for search engines. This lets your company's brand be listed in search results on branded queries that are not restricted to your website. However, it's even more than that. Individual Tweets from Twitter were previously indexed and appeared in search results, too providing another method to ensure your content's ranking in the search results. This was just temporary for a few months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.