Five Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI, we get this a lot from potential and current clients. Social media is a fast expanding channel of marketing that many companies have only started to take advantage of over the past couple of years, yet it's crucial to make use of when you're investing resources into search engine optimization. While the advantages of social media may not be immediately apparent, they are crucial for SEO support. Here are five reasons social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for some time now. When people tweet, like, alexa ترتيب المواقع comment or share a piece of content This is referred to as social engagement. The more the number of social interactions that a piece content receives, the more social signals you can build for alexa ترتيب المواقع your website. Social signals are utilized by search engines to determine the quality of the content. This is a method for search engines to identify what content people consider to be most valuable and what their algorithm deems good quality. If the content you're looking at receives a lot of engagement on social media it will be immediately identified.

2.) Link Building
It's past the time when you could solicit hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to build links the old-fashioned way: write quality content that is relevant. How do you reach websites that are willing to link to your content, if they are thought to be "unnatural"? Social media is your answer. Social media can help you present your content in front of relevant groups of people who may be convinced to link to it if it's worth linking to. They will also promote your content to others and increase your reach.

3.) Content Amplification
The quality of your content is, it will not achieve much success until you amplify it. Marketing via email can be an effective method to increase the reach of your content , but it can only get to those on your list of marketing contacts. You can also reach new audiences via social media. Once you share your content, your followers will connect with their friends when they are satisfied with the content. They will then be able to share it with their followers and increase your reach. In return, you earn a lot of relevant traffic and inbound links, as well as branding awareness and social signals All of these are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. Google refers to this as co-citation. These co-citations can be developed through social media to improve Google's trust and assist with brand-name searches.

5) Social Indexing
Since search engines index social media sites these profiles are now showing up in search results pages. This enables your brand to be displayed in search results for branded search queries on more than just your company website. It gets even more effective. Individual Tweets from Twitter were previously indexed and appeared in search results too which gave another means to get your content noticed in search. It was only temporary for a couple of months, until Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.