5 Reasons Social Media Is Crucial For SEO

What can social media have to offer SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a fast expanding channel of marketing that many companies have only started making use of in the last few years. However, it's essential to utilize it particularly if you're investing efforts in search engine optimization. While the benefits of social media might not be immediately obvious, they are crucial to SEO help. From the myriad of reasons you should think about social media as part of your online strategy There are five main advantages of it to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. When people share content via Twitter, Facebook or comment on an article, this is called a social engagement. A piece of content that has more social engagements will be able to show more social signals. Search engines look at these signals from social media, and use it as an index of quality when ranking the content. This is a method for alexa ترتيب المواقع search engines to identify the content that people are most interested in and what their algorithm deems top-quality. If a piece of content is receiving lots of social shares the content can be identified.

2) Link Building
The days of asking for websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating high-quality content that is relevant. What is the best way to reach websites that will link to your website, even if the request is considered "unnatural"? Social media can help. Social media allows you to place your content in front of relevant audiences that may be convinced to link to it should it be worthy of linking to. People who be able to share your content with their networks which will increase the impact of your content.

3.) The amplifying of content
It doesn't matter how good the content you publish, it's unlikely to achieve much success in the absence of amplifying it. Email marketing can be great method to boost the content you create, but it won't reach people in your list of marketing contacts. The possibility of reaching new audiences is via social media. If you post your content to your followers, they'll also share it with their personal followers if they find it helpful. These people will then be able to share your content with their followers, increasing the reach of your content. In return, you earn a lot of relevant traffic including inbound links, branding awareness and social signals - all of which are utilized by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand identity and awareness can inform search engines an awful lot about the overall quality of your website and the extent to which it can be believed to be in its ranking algorithms. Social media helps to build brand awareness and increases the quality of your content. This is what Google refers to as co-citation. These co-citations can be built through social media to improve Google's credibility and aid in the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages for a few years now and this means that they appear in results pages for search engines. This allows your brand to be displayed in search results for branded queries that are not exclusive to your site. It gets even better. Individual tweets on Twitter were once indexed and shown in search results, too providing another method to ensure your content's ranking in the search results. However, it was only temporary it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.