Five Reasons Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? MWI receives this information a lot from both current and potential clients. While social media has become an increasing channel for marketing over the last few years, many companies haven't yet begun to benefit from the potential of it. This is especially true when you're investing in search engine optimization. Although the benefits of social media might not be immediately apparent, they're crucial for SEO aid. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some time now. A social engagement is when people like, comment on, share or tweet about content. The more social engagements a piece of content receives, the more social signals you build to your website. Search engines measure these social signals and consider it an index of quality when ranking the content. It's a way to determine the quality of content that people are able to use over what their algorithm decides is of good quality. If an article is receiving lots of social shares, it can be instantly indexed.

2) Link Building
It is long past the time that you could solicit links from other websites. Since the introduction of Google's Panda and Penguin algorithm SEOs must perform link building in the traditional way to create quality content which is relevant to linking. What is the best way to reach websites that will link to your website, even if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media lets you present your content in front of the right people, who could be influenced to link to it in the event that it is worthy of linking to. These users will then promote your content to others increasing your influence.

3.) The amplifying of content
You could create any top-quality content you like but it's not going to gain significant traction without the aid of amplification. Email marketing is an excellent method to amplify content, but it can only be able to reach people who are in your database of marketing. The possibility of reaching new audiences is through social media. If you post your content to your followers, they'll share it with their own followings in the event that they find it helpful. These people will then be able to share it with their followers to increase your reach. You will also gain relevant traffic and inbound links social signals, inbound linking, and brand recognition, all of which can be utilized by search engines for content quality determination.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can tell search engines an awful lot about the overall quality of your website as well as the degree to which it should be considered reliable in their ranking algorithms. Social media helps to build brand awareness and amplifies the content you publish. Google refers to this as co-citation. Building these co-citations through social media will help improve Google's trust in your company web page and also assist with branded search queries.

5) Social Indexing
Search engines have been indexing social media accounts for a few years now which means that they appear on the search results pages. This lets your brand be displayed in search results that include branded search queries , which is more than only your website. But it gets even better than that. Tweets that were individual from Twitter were once indexed and displayed in search results. This allowed your site to be more prominent in the results of a search. However, it was only temporary, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for alexa ترتيب المواقع getting your content ranked.