Five Reasons Social Media Is Important For SEO

What exactly does social media have to in relation to SEO? At MWI we hear this a lot from the current and potential clients. Social media is a rapidly expanding marketing channel that many companies have only started to take advantage of over the last few years. However, it's essential to utilize it - especially if you're investing resources into SEO. Setting up and managing social media accounts is extremely essential to aid in SEO efforts, although the benefits may not be immediately evident. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for quite some time. When people share content via Twitter, Facebook, comment or share a piece of content This is referred to as social engagement. The more social interactions a piece of content has, the more social signals it will bring to your website. Search engines evaluate these social signals and use them as a quality factor when ranking content. This is a method for search engines to identify what content people consider to be most valuable and what algorithm they believe to be good quality. If a piece of content receives lots of engagement on social media it will be immediately indexable.

2) Link Building
Long gone are the days of asking for زيادة مشاهدات اليوتيوب websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to build links in using the old method: make good quality content that is pertinent. How do you reach websites which are willing to hyperlink to your site, if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media lets you post your content and share it with appropriate audiences that are willing to link to your content, if it is worth linking to. These people will spread your content among others increasing your influence.

3) Content Amplification
You can make all the excellent content you'd like to but it's not going to gain much traction without amplification. Marketing via email is great method to boost content but it will only reach those in your list of marketing contacts. You can reach new audiences through social media. If you share your content, your followers will also connect with their friends should they find it valuable. These people will then spread the word to their networks and increase your reach. You will also gain relevant traffic, inbound linking as well as social signals and brand awareness These can be used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's name and reputation to determine the credibility of your website and how trustworthy it must be for their ranking algorithms. Apart from boosting the quality of your content, social media also helps to increase awareness of your brand. This is what Google refers to as a co-citation. Building these co-citations through social media can help increase Google's trust and confidence in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines are able to index social media accounts these profiles are now showing as search results. This allows your brand to be displayed in search results for search queries that are branded and not only restricted to your business's website. It's even more effective. Individual Tweets from Twitter were previously indexed and appeared in search results too giving another opportunity for your website to be ranked in search. It was only for a short time, however it was a short-term solution, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.