Five Reasons Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear this a lot from potential and current clients. Social media is an incredibly growing channel for marketing that most businesses have only begun using in the past couple of years, yet it's vital to take advantage of it particularly if you're investing efforts in SEO. The creation and management of social media accounts are extremely crucial to support SEO initiatives, but the benefits are not immediately evident. From the myriad of reasons why you should consider social media as part of your strategy for online Here are five advantages of it for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. A social engagement is when people comment, like on, share or tweet about an article. A piece of content with more social engagements will have more social signals. Search engines analyze the social signals they receive, and use them as an index of quality when ranking content. This is a way for search engines to identify what content people consider to be most valuable and what their algorithm deems as high-quality. The content you've created can also be indexed instantly if it's receiving a lot of engagement on social media.

2.) Link Building
Long gone are the days of soliciting websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to linkbuild the old-fashioned way: write high-quality content that is relevant. But how do you reach sites that would be willing to link to your website if they are not directly approached as an "unnatural" link building technique? Social media is the way to go. Social media lets you present your content in front of the right people, who could be convinced to link to it if it's worth linking to. Those people will also promote your content to their friends and increase the reach of your content.

3.) Content Amplification
The quality of the content you publish, it's not going to get much traction until you amplify it. Sure, email marketing is an effective way to boost content, but it'll only be able to reach people who are in your marketing database. You can also reach new audiences via social media. When you share your content, those who follow you will connect with their friends should they find it valuable. The people who share it will share your content with their followers, شراء متابعين تيك توك increasing the reach of your content. In addition, you'll gain relevant traffic as well as inbound linking as well as social signals and brand awareness, all of which are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can tell search engines much about the credibility of your site's content and the degree to which it should be trusted in its ranking algorithms. Aside from amplifying your content Social media can also increase brand recognition. Google refers to this as co-citation. These co-citations can be developed via social media in order to increase Google's trust as well as aid with search results that are branded.

5) Social Indexing
Search engines have been indexing social media profiles since a while so they can now appear on results pages for search engines. This lets your company's brand be listed in search results on branded queries that are not only restricted to your business's website. It gets even more effective. Tweets on their own from Twitter were once indexable and were displayed in the search results. This allowed your content to rank higher in searches. It was only for a short time, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.