5 Reasons Social Media Is Important For SEO

What does social media have to in relation to SEO? MWI gets the information frequently from current and prospective clients. Social media is a rapidly expanding marketing channel that many businesses have only begun taking advantage of in the last few years, but it's vital to take advantage of it in particular if you're putting efforts in SEO. Making and managing social media accounts is extremely important for supporting SEO initiatives, but the benefits of social media aren't always obvious. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. Social engagement occurs when users like, share, alexa ترتيب المواقع share, or tweet about an article. A piece of content that has the highest number of social engagements will have more social signals. Search engines measure these social signals, and consider it an indicator of quality when ranking the content. This is a method for search engines to decide the content that people are most interested in and what algorithm they believe to be top-quality. A piece of content could be quickly indexed when it's getting a lot of engagement on social media.

2) Link Building
Long gone are the days of soliciting websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithm SEOs must create links in by hand to create quality content that is link-worthy. What is the best way to reach websites who are willing to link to your site, if you ask them directly, which would be considered "unnatural"? Social media is your answer. Social media lets you post your content and share it with interested audiences who might be willing to link to it, if it is worth linking to. These people will be able to share your content with other people and increase your reach.

3) Content amplification
You can write all the high quality content you want however, it will not get any traction without amplifying it. Email marketing can be great method to boost the content you create, but it won't reach those in your list of marketing contacts. You can also reach new audiences via social media. If you post your content to your followers, they will also share it with their personal followings when they find it useful. This will cause them to share it with their following to increase your reach. As a result, you get an abundance of relevant traffic and inbound links, as well as social signals , and brand awareness All of these are used by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's identity and awareness to determine the quality of your site and how reliable it ought to be within their ranking algorithms. Social media helps to build brand awareness and amplifies your content. Google refers to this as co-citation. Building these co-citations using social media can improve Google's trust and confidence in your website , and will also help by using branded search terms.

5) Social Indexing
Since search engines are able to index social media profiles and display them as search results. This allows your business to appear in search results for your branded search queries on more than the site of your business. But it gets even better than that. Tweets on their own from Twitter were once searchable and displayed in search results. This allowed your website to rank higher in searches. That was only temporary for a couple of months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.