The Future of Mobile Telecommunications in Korea 2010

GROUP COMPOSITION

Our members are as below..

• Pyo, Kwang Joon
• Choi, Hack Soo
• Kim, Yang Mi
• Yang, Yoon Seon

1. Introduction
SK Telecom(SKT) and KT Freetel(KTF) provide voice, data and various value-added services as the 1st and the 2nd wireless operator in Korea. Korean wireless telecommunications market is facing new challenges including saturated subscriber and voice revenue, WCDMA and Wibro(Wireless Broadband Internet) service started on July this year, increasing DMB demands, etc. At this time, we will research and find drive forces of wireless telecommunications and develop the plausible scenarios in the future. Our team has 5 members working for SKT, KTF, Korea Institute of Design Promotion and Cargill Korea. We expect that we can share various view points.

2. Research questions

• Bargaining power of channels or end user
  

1)What does mean recent increase of online open market to operator?
2)How will the pressure of decreasing service price like CID and SMS develop?

• Bargaining power of suppliers
  

3)How portals will make their revenue from wireless Internet?
4)Will TDMB become a major service?

• Threat of substitute products or services
  

5)What is the future direction of VOIP?
6)Will Wibro sevice become a dominant service?

• Rivalry among existing competitors
  

7)Is there a catastrophic churn-in or churn-out of subscriber in the future?
8)How fast will the WCDMA and HSDPA service replace the CDMA and EV-DO?

3. Driving forces
1)Open transaction in contents distribution
2)Promissing contents development in wired Internet
3)T-DMB service penetration rate
4)Wibro
5)WCDMA and HSDPA